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August 22, 2005 4:00 AM PDT

Newsmaker: Unlevel playing field for video games?

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The video game industry found itself embroiled in another controversy earlier this summer that invited denunciations of excess and calls for a government inquiry.

The ruckus broke out after the public learned that top-selling video game "Grand Theft Auto: San Andreas" included sexually explicit scenes that could be accessed using code that quickly spread across the Internet.

"GTA: San Andreas" had already been seen as a fairly extreme game, given that its players could routinely shoot police officers, beat up prostitutes, carjack at will and more. As such, the gaming industry's rating agency, the Entertainment Software Ratings Board (ESRB), had given it a rating of M, for mature. But in the wake of the revelations about the additional, sexual, content, the ESRB was forced to change the rating to A, for adults only. Such a rating would likely mean a big drop in future sales for the game, and indeed, it has been banned outright in Australia.

Before long, the so-called "Hot Coffee" scandal, named after the modification that unlocked the extreme scenes, became a hot news item, and fodder for politicians, who used it to attack the gaming industry. Sen. Hillary Clinton seized on the scandal and castigated the game's publisher, Rockstar Games, for distributing immoral material.

But through it all, the ESRB kept its cool, maintaining that the Hot Coffee modification meant nothing more than that "GTA: San Andreas" needed a different rating. Meanwhile, the ESRB kept on reviewing new games and bestowing upon them one of the six distinct ratings it gives for games, including C for early childhood, E for everyone, T for teens and the aforementioned M and A.

CNET News.com spoke with ESRB President Patricia Vance about the "GTA" scandal, the fallout, the board's ratings process and more.

Q: The "Grand Theft Auto" situation has put a spotlight on the industry and the rating system. Are you comfortable with that?
Vance: Yeah, the ESRB is proud of its rating system and the way it serves the public interest to be better informed about what's in video games. If the publicity surrounding the "GTA: San Andreas" situation raised awareness, and then consequently use, of the rating system, it's a good thing.

What is the proper role for ESRB in setting guidelines for game developers to follow?
Vance: We don't set guidelines for developers to follow. We rate games, and ensure (that) consumers have the information necessary to make educated purchase decisions about games before they bring them home.

How much discussion goes on between game publishers and the ESRB before games are rated?
Vance: Our ratings are assigned based on the consensus of independent raters with no contact or relationship whatsoever with the development community. So when we issue ratings, we're issuing them based on the consensus of those independent raters. If a publisher does not want the rating that has been assigned, they can make changes to the product as they see fit and resubmit the product.

So the responsibility for getting the rating a publisher wants falls entirely on the publisher's shoulders?
Vance: Yeah, our rating categories are (well) defined. We also conduct seminars with the industry on a regular basis to provide them with information about how we assign ratings to which games, and we illustrate for them content that has been assigned different ratings. But at the end of the day, obviously, it's a creative form of expression and developers will create what they choose to. It's that creation that we rate. They're not following guidelines per se from us. They are following their own creative visions for the product and then submitting it to us so we can accurately label it for consumers.

Do you think the criticism that has been leveled at Rockstar Games over the "GTA" situation has been warranted?
Vance: Once it was determined that (the Hot Coffee content) was actually created by Rockstar, we had to correct the (rating) so that the consumers had accurate information on which to base a purchase

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Add a Comment (Log in or register) 17 comments
2 things to point out
by wazzledoozle August 22, 2005 4:45 AM PDT
1) The author quickly points out how "players could routinely shoot police officers, beat up prostitutes, carjack"
While this is true, you can also shoot thugs, criminals in vigilante mode, and how in fact, you beat up most EVERYONE in the game, not just hookers. Do hookers deserver some special recognition? Are they a example part of society? NO!

2)The ESRB had their hands up their ***** the entire time. They were busy figuring out which games needed their new E-10+ rating (I chuckle) and how to tie their shoes.
Reply to this comment
inside scoop :p
by Scott W August 22, 2005 4:56 AM PDT
well, it's good to read a article that isn't "OMFG! KILL GAME DEVELOPERS!!1!1!!" although the guy was trying to cover his arse a little from the "GAMES ARE EVIL" parade.
2 Counter Points
by Far Star August 22, 2005 8:06 AM PDT
1) Ok so your point is that if you?re killing criminals then its ok ... hmmm, well according to the courts in ALL 50 STATES murder is murder. The fact is that the PRIMARY female depiction in this game is of prostitutes and thus it's about the only real example of harming women that can be given. So the key issue is not "worry about prostitutes" but about worrying about extreme examples of violence against women (and people in general).

2) The ESRB did not have "their hands up their *****" as you put it, they were blind sided by a) the very people they were monitoring via non-disclosure and b) their own naiveté and failure to think that coders and developers don't bury content that they *hope* no one will find but yet know it's possible. Let's face it, ESRB has always known that "easter eggs" abound in games but would you think that anyone would put a BJ mini-game in, even one that is "disabled" (and doesn?t depict genitalia)?! Sorry but I don't think most people would, to us that would seem crazy. But all it takes is one person to make it hard on all. Thank Rockstar for that but don't shoot the messenger (ESRB).

People need to stop burying their heads in the sand. ESRB is not the problem here, it's the gaming industry that needs to wake the F up. Why do you think Rockstar didn't document that mini-"game" when it submitted the game for review? You can't say "oversight" cause it just doesn't wash in an industry that LIVES on cataloging everything. Either Rockstar or one of it's developers tried to slip one by but now it's bit them on the ass. Sure as I'm typing this if that content had been described to the ESRB, GTA:SA would have gotten the AO rating it deserved.

Final point, I do think that ESRB has a problem. That problem is an over broad rating of the "mature" games. What they need to do is expand the 'T' rating with something like 'T15+' and 'T17+' (and move the 'M' rating to 18+ and the AO to 21+) to better define games that are good for teens yet have advanced levels of blood, gore, etc. that most look for. Not that I advocate blood and gore (or sexual content) but its ignorance of what drives games today that has gotten us to this point. Teens want to escape as much (if not more than) as many adults, give parents better tools to know what is good escapism and bad.
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An excellent and timely article...
by Michael Grogan August 22, 2005 7:40 AM PDT
...the truth about video games and ratings needs to be more widely spread. This might help shut up the moronic politicians and nut case religious extremists who keep trying to make life miserable for the rest of us! Not that the perpetually ignorant, and proud of it, will listen but at least it's a voice for the rational majority who are too frequently silent.
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Yet another easy target for politicians to rattle their swords at.
by Leppard August 22, 2005 8:50 AM PDT
Ever notice how politicians always target something easy in order to try and get recognition? I mean all you have to do is say "It's for the children" and it's indefensable! You can't argue against them or you're agueing against children.

Parents and politicians need to learn once and for all that it is the PARENTS responsiblity to PARENT their children. It's not a gaming companies, nor a ratings firm, nor the store where you can purchase these things responsiblity!

Parents are looking for a scapegoat for their own shortcommings and today it's video games. Yesterday it was Dungeons and Dragons. Before that Rock Music. Before that comic books.

When will it end people?
Reply to this comment
It will never end
by Michael Grogan August 22, 2005 10:00 AM PDT
Parents, and most other people, will always try to shirk their responsibilities. That doesn't make this article or this ratings organization any less positive or useful.
Backwards Value System
by August 22, 2005 10:30 AM PDT
It's amazing how sex (which is legal) can earn a game an Adult rating, but killing someone (which is obviously illegal) earns it a Mature rating. Seems like our value system is a little screwed up.
Reply to this comment
This is too simple....
by G3M4NN August 22, 2005 4:13 PM PDT
I have 2 children, and it's a little strange that I'd let my 11 year
old play an M rated game and not and AO game. They are both
the same in my book. We can send an 18 year old man to Iraq to
get shot but he shouldn't be able to buy a video game or have a
beer? This country is really backwards sometimes. I won't even
let my kids watch GTA let alone play it, so it really doesn't matter
if there's any hot coffee mod in it. Parents need to do their jobs
and keep an eye on their kids.
It's really odd that the act of sex would outrage yet mass murder
is ok....odd.
Reply to this comment
Thanks Rob
by Bob Brinkman August 23, 2005 9:35 AM PDT
I thought my generation was the last one to have sane parents, I am glad some one is keeping the tradition alive.
Well put, Rob!
by zizzybaloobah August 23, 2005 1:01 PM PDT
I also question the logic of MA vs AO.

Instead of endless layers of ratings, just tell me what's in the game and let me decide. If it's patently objectionable, put on an appropriate warning/label/whatever to keep it out of minors' hands.
I LOVE MY CNET!
by superrainman August 23, 2005 2:51 PM PDT
What a great article! great questions and suprisingly great answers! I LOVE MY CNET!
Reply to this comment
Look here Mr. Salvador
by October 19, 2005 11:34 AM PDT
YOU ARE WRONG!!!


LOLZ!!!11
PWNED!!!11
Political Correctness run amok
by DaveMoney August 24, 2005 12:38 PM PDT
This is nothing more than political correctness run amok.

This is a fuss about NOTHING!

First of all, this isn't about the millions of copies of GTA that have been sold on all systems. The Hot Coffee mod was only for the PC version of the game, which is a fraction of the total sold.

More to the point, however, is the fact that the game had to be hacked to get the mod to work...we're not talking about entering a cheat code, but actually HACKING the game. Does anyone really think that someone who knows enough about computers to be able to hack a game can't find all the real porn that they want on the internet?
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People have the right to know
by Stan Johnson August 27, 2005 2:13 PM PDT
People have the right to know. So the rating systems are appropriate especially for those of us that have kids. Now that IS politically correct. Good article CNET.
Seems like one more....
by Earl Benser August 27, 2005 11:25 AM PDT
.... statement that games are really useless artifacts in the
computer world. Games just don't get attention unless they are
portraying anti-social themes and actions. Sadly, there are enough
budding sociopaths out there who would buy such junk. But that's
the way it goes in all things - most people live their lives without
ever really thinking. Unfortunately, marketeers are well aware of
that failing.
Reply to this comment
Are you kidding me?
by October 19, 2005 11:28 AM PDT
I find this article to be untrue and offensive to video gamrs everywhere. That's saying that Michael Jackson hung his child off of a balcony edge because he saw it happen in a video game. Actions are caused by a person's choices, not a very popular video game.



PWNED!
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