May 11, 2005 5:15 PM PDT

'The Apprentice,' software style

Related Stories

Shorter hours in software

February 22, 2005
Joel Spolsky is a far cry from Donald Trump, but cameras will be filming workers at his software company this summer as part of a documentary inspired by Trump's popular television show "The Apprentice."

"Inspired" may be too kind a word. "Agitated into action" better describes how Spolsky was moved to arrange for a filmmaker to shoot the progress of four interns at Fog Creek Software in New York City.

"I always get frustrated by 'The Apprentice,'" Spolsky said on Wednesday. While viewers of the program are interested in seeing the realities of the business world, the NBC show serves up "fake" challenges for contestants such as selling chocolate bars to passersby, Spolsky said.

Joel Spolsky
Joel Spolsky

With a measure of ambition that might impress The Donald himself, Spolsky decided an interesting documentary could be made at his own small firm, which produces project management software for software teams.

The subject of the film is a summer internship at Fog Creek during which four interns are slated to create a software product, test it, ship it to customers and get feedback.

Other documentaries have focused on software companies, such as Code Rush, a film about Netscape engineers.

But these previous efforts failed to capture all aspects of the software business, Spolsky said. So did previous Fog Creek internships, which concentrated on code writing. This summer, interns will tackle smaller projects so they can move on to other tasks that are part of the "full lifecycle" of software, he said.

Three interns will develop the code, while the fourth will focus on product marketing.

Spolsky declined to say what the software product will be, but said it will be revealed about halfway through the 10- to 12-week internship. Fog Creek interns also will have a group blog.

Filmmaker Lerone Wilson, an NYU film school grad, will document the interns' progress. Fog Creek is paying him $5,000 and will reimburse up to $5,000 of his expenses, but Wilson has editorial control of the film, Spolsky said.

The project isn't Spolsky's first exposure to the limelight. He runs a well-known blog on software development and has been interviewed in publications such as Salon.com.

His company also is on the rise. It has just five full-time employees, but revenue has more than doubled every year since its inception five years ago, according to Spolsky.

Growing fame and business success...could Spolsky be another "Donald" in the making? Not likely. While Trump has a reputation for ruthlessness, Spolsky leads a company where he says it's rare for employees to work more than 40 hours a week.

Nor does Spolsky plan this summer to deliver Trump's famed line--"You're fired!" In fact, it's possible an industrious intern will get an offer of employment from Fog Creek, Spolsky suggested. "You can consider it the 'You're hired!' version," he said.

See more CNET content tagged:
intern, documentary, software product, software company, blog

Add a Comment (Log in or register) 4 comments
Others Failed to Capture all aspects you say...
by sanenazok May 11, 2005 9:19 PM PDT
Oh yeah this documentary will "capture all aspects of the software creation process" and will be better than its predecessors. If it does then it will be awful - this is about as exciting as filming the process of someone creating a new revision of a chemistry textbook. Yes, for the next 20 hours I'm going to solve and double check problems in chapters 8 through 12. Will you come and watch?

So learn from the "mistakes" of others and also omit some of the tedius phases. Although personally I would like to see them design some testbeds for some black box testing of their code. Go intern 2 go, you make the best (test)bed.
Reply to this comment
Others Failed to Capture all aspects you say...
by sanenazok May 11, 2005 9:19 PM PDT
Oh yeah this documentary will "capture all aspects of the software creation process" and will be better than its predecessors. If it does then it will be awful - this is about as exciting as filming the process of someone creating a new revision of a chemistry textbook. Yes, for the next 20 hours I'm going to solve and double check problems in chapters 8 through 12. Will you come and watch?

So learn from the "mistakes" of others and also omit some of the tedius phases. Although personally I would like to see them design some testbeds for some black box testing of their code. Go intern 2 go, you make the best (test)bed.
Reply to this comment
Go for it!
by C.Schroeder May 12, 2005 9:50 AM PDT
Any opportunity to show engineering in a real-world context, instead of humor (Dilbert) and science fiction, has to be a good thing. The documentary made at Boeing leading up to first flight of the 777 was very good.

We have lots of prime time TV shows about doctors and lawyers, but not real-world engineers and scientists. Is it any wonder why many students are increasingly desinterested in math and science as they progress through their schooling? Popular culture is telling them those skills aren't important.
Reply to this comment
Go for it!
by C.Schroeder May 12, 2005 9:50 AM PDT
Any opportunity to show engineering in a real-world context, instead of humor (Dilbert) and science fiction, has to be a good thing. The documentary made at Boeing leading up to first flight of the 777 was very good.

We have lots of prime time TV shows about doctors and lawyers, but not real-world engineers and scientists. Is it any wonder why many students are increasingly desinterested in math and science as they progress through their schooling? Popular culture is telling them those skills aren't important.
Reply to this comment
Powered by Jive Software
advertisement

Latest tech news headlines

RSS Feeds

Add headlines from CNET News to your homepage or feedreader.

More feeds available in our RSS feed index.

advertisement

Inside CNET News

Scroll Left Scroll Right
  • Nanotech: The Circuits Blog

    Timing rumors surface for AMD plant spin-off

    Rumors persist that Advanced Micro Devices is planning to spin off all or part of its manufacturing operations.

  • Gallery

    Photos: Ron Paul's RNC alternative

    As the Republican convention took place just miles away, a crowd rallied for the former presidential candidate and his message of limited government, ensured civil liberties, lower taxes, and peace.

  • Digital Noise: Music and Tech

    Was 1980s music that bad?

    NPR asks listeners which year featured the best music, and the 1980s emerge as a bleak era. Personally, the '80s figure prominently in my collection, but well behind the 1970s.

  • Beyond Binary

    Microsoft begins big ad push

    Microsoft's multi-year push, estimated at $300 million, begins with a spot featuring Bill Gates and Jerry Seinfeld aired during Thursday's NFL game.

  • Video

    YouTube plays party politics

    During the presidential campaigning four years ago, YouTube didn't even exist. Now it's a tool candidates must master to get their message across. CNET's Kara Tsuboi stops by the YouTube upload booths at the Democratic and Republican conventions to find out why Google's video site has such a big presence in Denver and St. Paul, Minn.

  • News - Digital Media

    Michael Moore plans Net-only film premiere

    Filmmaker plans to premiere his latest documentary exclusively on the Internet for free, forgoing the traditional theatrical release.

  • Video

    Political party playlists

    We know the Democrats and Republicans are split over policy issues, but does their musical taste fall down party lines too? And what kind of gadgets did they bring to the conventions to listen to their music? CNET reporter Kara Tsuboi finds out.

  • News - Politics and Law

    What you can--and can't--find about Palin on the Internet

    John McCain's choice of Sarah Palin as a running mate has inspired a wealth of creativity on the Internet.

  • News - Cutting Edge

    Execs predict next Google-like tech

    On eve of company's 10-year anniversary, researchers and business pundits speculate about what technologies might someday have as much impact as Google.

  • Gallery

    Photos: The brains behind Google Chrome

    Here's a look at some of the engineers and executives who took the stage at the company's headquarters as they unveiled the new browser.

  • Crossfade

    Ying Yang Twins, 'Look Back At It': Free MP3 of the Day

    This amped-up duo gets the party started with a mix of crisp, Southern hip-hop beats and shout-along rhymes. Download a free MP3 of "Look Back At It" courtesy of CNET Download Music.

  • Green Tech

    Clean-tech group forms to support Obama

    "Clean Tech and Green Business for Obama" aims to raise $1 million for the Democratic presidential nominee while elevating issues of climate change and alternative energy.