November 28, 2005 6:42 AM PST
Ads soon searchable with TiVo
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TiVo plans to offer advertising search this spring, via the user profiles its subscribers create on their TiVo set-top boxes. But it has yet to be seen whether this latest advertising technology appeals to users who hit TiVo's 30-second hidden skip feature to jet past ads.
"TiVo intends to capture the best of the Internet advertising model and create a unique advertising product for the television medium that will provide measurable results," Davina Kent, TiVo's vice president of national advertising sales, said in a statement.
The new feature is designed to allow users to receive advertisements based on their interests, after creating their user profile on the TiVo set-top box. The technology is aimed at giving advertisers a more targeted and interested pool of potential buyers while attempting to steer users away from skipping all ads that flicker across their television tube.
TiVo is working with Interpublic Group of Companies, OMD, Starcom MediaVest Group, The Richards Group and Comcast Spotlight to determine relevant product categories and advertising pricing. Some of the categories, for example, may include automotive, travel and packaged consumer goods.
The searchable ads build on past efforts TiVo has undertaken to appeal to advertisers. Last year, the company announced its Video-to-Video feature, which would allow users to hit a remote control button to watch a 3-minute video featuring products and services that may appeal to them. Users would be able to watch these miniaturized clips while fast-forwarding the regular ads.
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http://work-out.blogspot.com
VCRs and tape - basically the same premise - record a show with
commercials and the fly past the ads with the FF button!
Thank god TIVO has a month-to-month policy to give us users a
chance to quit the service if they REALLY screw it up.
goig through my email or browsing to try to figure out what ads
to show me, I don't like Amazon's marketing tactics (Prices are
to high, anyhow), and I have no interest in searching ads.
TiVo will NOT get my profile, nor will DirecTV who will take over
the TiVo control function shortly. I appreciate my privacy, and
it's going to stay in place. Enough leaks out as it is, but I try to
make sure the info isn;t consistent.
So, no way, TiVo. You see this as a money maker, I see it as an
undesirable interference.