August 13, 2007 9:01 PM PDT

Yahoo beats Google in customer satisfaction survey

Good news for Yahoo: a new survey finds that customers are more satisfied with Yahoo than the other search engines and portals.

According to the University of Michigan's American Customer Satisfaction Index, Yahoo's score in the index rose 3.9 percent over the past year to 79 while Google's score fell 3.7 percent to 78.

Click for chart

But it's hard to really get a read on things because the survey combines two different categories: search engines and portals. No question, Google by far leads the pack when it comes to search and it is not a portal. Yahoo is the leading portal and second when it comes to search. So it is on the basis of Yahoo's portal strength that the annual survey finds Yahoo inching out Google for the first time.

Having said that, the results may still bode well for Yahoo. In the past, the scores have served as an indicator of growth and stock prices, and thus a predictor of future success or failure, according to study authors.

And what does Google think of a study that shows Yahoo inching them out? A Google spokeswoman declined to comment beyond this statement: "We are continually working to provide the best online experience for our users and welcome strong competition that helps drive market innovation."

As for the other search engines/portals, Microsoft's score was up 1.4 percent, Ask's rose 5.6 percent and AOL's dropped 9.5 percent, according to the Index.

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Add a Comment (Log in or register) 3 comments (Page 1 of 1)
Yahoo vs Google Search engines
by Dolphie1 August 14, 2007 10:16 AM PDT
It is only a matter of time before Google is ousted relative to search engines. It is no longer the incredible search engine it once was. It returns irrelevant links, does not return relevant links and is ad laden.
Once Google went public and commenced focusing their attention elsewhere (such as taking down Microsoft, censoring site content at the request of governments, accumulating comsumers' search history and personal data, etc) their quality went down and Guess What? They do not care. They are out to own the world and take down their opponents.
They seem to have forgotten the age old wisdom in business and life - seek quality/success and they will be yours. Seek to destroy others and that may also come, yet so will one's own destruction. Jealousy, envy, hatred, greed have never been good formulas for continued success.

We, as a nation, tend to applaud and defend the little guy. Unfortunately, it is difficult for us to see beyond our loyalties when the little guy changes into the bully on the block. We fell in love with Google when Google was just a couple of guys who were incredibly talented and hard working. It is difficult to wipe away the initial view and see Google for who they have become - just another large, bullying company that wants to dominate, subjugate, destroy our privacy, destroy our freedoms, dictate what we can and cannot access.
Once the rose colored glasses are removed more people will see that Google is no longer the best search engine out there and their other products leave a lot to be desired as well.
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Yahoo beats Google
by Pete.Goswell August 15, 2007 2:03 AM PDT
********, who do you think your kidding, Yahoo can even email to people who have had a Yahoo email address for years, I have to use Gmail or Hotmail to reach them.
When I go to download an attachment on Yahoo, I get a "timed out" notice, in a split second fron clicking on it...Yahoo sucks!!
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