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June 29, 2007 9:50 AM PDT

Verizon COO: 'iWhatever'

What do you do when your main competitor is about to unleash the most hyped gadget ever to the cell phone-toting masses? Give said gadget a mocking nickname in a memo to employees.

The Thursday letter to Verizon Wireless employees from Chief Operating Officer Jack Plating is delicately titled "iWhatever." In it, Plating acknowledges the incessant iPhone hype and assures employees that AT&T can't match Verizon's service, choice of phones and extras, like music.

"A day hasn't gone by over the past two weeks when someone hasn't asked me what our response to the iPhone is. I meet each of these opportunities with enthusiasm, because the iPhone is simply a response to you and what Verizon Wireless has achieved," he writes.

In his pep talk, he calls AT&T's iPhone "yet another attempt to stay competitive with us," but adds that he's "not ready to dismiss the impact of the iPhone" on Verizon. Moreover, he says, AT&T's data network speeds are half that of Verizon's. And, he says, "a device is only as good as the network it's on, I expect AT&T to ignore the network service completely and focus squarely on the device."

Verizon is not letting AT&T completely dominate the day today--the company said its stores will be open until 9 tonight with special deals on some devices.

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Add a Comment (Log in or register) 31 comments (Showing first 20 comments)
Awesome
by magerleagues June 29, 2007 10:16 AM PDT
Great article! Verizon just wishes they inked the deal with Apple. I bet someone will have the phone unlocked today, and pulling a signal from a Verizon tower.
Reply to this comment View all 2 replies
Well said
by Lance G June 29, 2007 11:14 AM PDT
He's probably right. I never dropped so many calls as I did with AT&T/Cingluar/AT&T/Whatever-their-name-will-be-next-week, probably 50%. Verizon has been a much more solid network and I never drop calls. I won't be jumping ship for a $500 MP3 player...
Reply to this comment
iLooser
by simplelifer June 29, 2007 11:15 AM PDT
Nothing wrong with the looser talk (well... not really), but come on
Jack your enemy isn't Apple Inc. remember? Put the word
"iWhatever" in the memo? What kind of message are you sending
to the public? That you're AT&T rival? Or, an Apple rival?
You can do better than that Mr.iWhatever!!
Reply to this comment View all 3 replies
Choice of Phones?
by Webbull June 29, 2007 11:17 AM PDT
Verizon's choice of PDA's is pitiful. I could care less about the Iphone but give me the Blackberry Pearl, Curve, or equivalent.
Reply to this comment
so true
by Pavlina20 June 29, 2007 11:27 AM PDT
AT&T has the WORST service. I've had a few dropped calls with Verizon but it seemed like I could never make it through a conversation with AT&T!
Reply to this comment
Pretty cool
by nichts925 June 29, 2007 12:01 PM PDT
Even if it sounds like propaganda, it's pretty cool to see that Verizon isn't ignoring the iPhone, and isn't ready to just sit back and watch the show. Interesting claims about the network; it is important, and as CNET users and independent studies have shown, AT&T's isn't that great compared to Verizon's.
Reply to this comment
Wi-Fi way faster than 3G
by MaLvaDo39 June 29, 2007 12:20 PM PDT
Wi-Fi is prevalent throughout the US and will be used the most on
the iPhone.

Game over, Verizon, you lose.
Reply to this comment View all 2 replies
iEnvy is what it must be called
by mpitogo June 29, 2007 12:27 PM PDT
iEnvy is what it must be called when competitors have nothing else
to say but bash the competition.
Reply to this comment
iJealous
by cbducky June 29, 2007 12:29 PM PDT
Interesting that Verizon hasn't dared to boast about their network's
coverage when raving about its speed. Possibly because the size of
the network is miniscule compared to AT&T, regardless of how fast
it is. Step out of Verizon's northeast region for a minute and you'll
think wireless hadn't been invented yet. True, a device IS only as
good as the network it's on - but it's not only as good as the
"speed" of it's network.
Reply to this comment
How many people who are
by rjpotts June 29, 2007 12:29 PM PDT
putting down the iPhone and AT&T's EDGE network actually understand the reasons why Apple chose this vs the 3G network?


How many of you know that AT&T has been working to improve the EDGE network and that will benefit all AT&T EDGE network customers. By the way the AT&T BlackBerry devices use this same network.
Reply to this comment
Not as prevalent as you may think
by spm82 June 29, 2007 12:40 PM PDT
Unless you pay for T-Mobile's wi-fi service, it's not as if you can access it wherever you are. The problem is the offering of the "full internet", when the wireless network cannot support it.

The iPhone cannot survive on wireless alone. Just as in other PDAs/Smartphones, the Wi-Fi feature is a supplement to using the wireless network.
Reply to this comment View reply
Verizon COO Should be Fired!
by david.r.jennings June 29, 2007 2:18 PM PDT
Verizon had it's chance for the iPhone and passed. Apparently they
were Apple's first choice but to dumb to recognize a tipping point
when they see one. For this Verizon's "Captn Jack Plating" should
be fired!

If Verizon had chosen to offer the iPhone AT&T customers would be
waiting in line today for a Verizon contract instead of the other way
around.
Reply to this comment View reply
HILARIOUS
by shizenmeister04 June 29, 2007 4:05 PM PDT
This is hilarious!

The only reason they turned down the iphone was because they couldn't put the crappy red bars on it!
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 See all 31 Comments >>
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