NPD: Forget the iPhone, Mac shipments are up
Even though we're in the middle of iPhone madness, Apple has some good news coming out of its Mac department: market share went up last month.
Remember these, iPhone fans? NPD says there's more of them out there.
(Credit: Apple)According to NPD, Mac market share increased from 11.6 percent of the market in April to 13 percent of the market in May. Note that NPD tracks only the U.S. retail industry; those numbers include PC sales at places like Best Buy and Circuit City, but they don't include direct sales, meaning that Dell's totals are excluded.
Still, better to be going up than going down. Apple's notebook share is now 14.3 percent, up from 12.5 percent of the market in April. Desktop share was only up a fraction, to 10.4 percent from 10.2 percent in April. Apple trotted out new MacBooks in May and new MacBook Pros in June just ahead of the third-quarter back-to-school shopping season, traditionally one of the company's strongest.
Tom Krazit, a staff writer for CNET News, focuses on all things Apple. He has covered traditional PC companies such as Dell and Hewlett-Packard, chip companies such as Intel and Advanced Micro Devices, and mobile computers ranging from Research In Motion's to Palm's. E-mail Tom.
Apple is growing.
are excluded, so, too are those from Apple's substantial online
business. (or, for that matter, the online stores of other
manufacturers).
More to the point, is there any market share measure out there
that includes these figures, so we can get an Apples to Dells to
HP comparison?
I agree with the sentiment that the trend line is a good measure,
but it would be nice to get the full picture.