• On GameSpot: Wii Fit tells 10-year-old she's fat
June 14, 2007 10:05 AM PDT

YouTube, CNN aim to 'revolutionize' presidential debate process

In a joint announcement on Thursday, YouTube and CNN unveiled their plans for co-sponsored Democratic and Republican presidential debates that aim to bring the standard televised events into the digital age of mashups, remixes and viral buzz. Not only will video content from the events (as well as other CNN debates) be made available for sharing and distribution online, but the debate questions themselves will come in the form of videos sent in by YouTube users.

(Video: YouTube's call for submissions)

In a dial-in press conference, representatives from both companies explained the new process and answered questions from reporters--on hand were Jon Klein, president of CNN U.S.; David Bohrman, CNN's senior vice president and Washington, D.C. bureau chief; Chad Hurley, YouTube's CEO and co-founder; and Steve Grove, YouTube's news and politics editor.

All four projected eager enthusiasm that this new debate format would bring a more democratic angle to the way campaign dialogue is conducted. "This is how debates would have been done since the beginning of time, had the technology been available," Klein extolled. "It's really powerful, and it really brings the country to the presidential candidates in a very visual and contextual way," added Grove.

The first of the two debates, a Democratic debate to be held on July 23 in Charleston, S.C., and hosted by CNN anchor Anderson Cooper, has been officially sanctioned by the Democratic National Committee. A Republican debate will take place on September 17 at a yet-to-be-determined location in Florida, but has not been sanctioned by the party as the Republican National Committee does not officially sanction debates.

YouTube has set up a homepage for the CNN partnership, and users are invited to submit videos for the Democratic debate from now through the day before the event. About 20 to 30 will be handpicked by CNN for use in the debate; the YouTube videos will remain the primary form of debate content, but CNN's executives hinted that additional real-time discussion fodder (for example, blog or forum discussion) may be added on-the-fly if it's particularly relevant.

Apparently, the candidates have been supportive of the new endeavor--despite the well-known potential for verbal and physical gaffes to be made exponentially worse in the age of online video and viral sharing. (Just ask George Allen.) "We've gotten very warm responses from candidates who know they need to be on YouTube, want to be on YouTube, and know the eyeballs are there," Grove said.

Both CNN and YouTube are hoping the questions themselves are as notable as the candidates' answers, as YouTube users are encouraged to use audio and visuals in their sub-30-second submissions. "We are hoping to get questions that go beyond what we have ordinarily seen," Bohrman said. "We're not going to have anything obscene or anything that's inappropriate, but I think we will get very creative, very inventive questions that may have graphics or music or another multidimensional feel to it."

One reporter raised the fact that YouTube's relations with big media companies haven't been altogether friendly, primarily because of the video-sharing site's reputation as a hotbed for pirated content. The CNN and YouTube representatives encouraged listeners to set that aside--at least for now. "What this illustrates is that even as our conversations continue in the realm of copyright protection, we are able to find areas that we can work together," Bohrman commented.

"We're confident we're providing a new outlet for them for distribution," YouTube co-founder Hurley added. "We have thousands of media partners, and we're actively working to provide them new opportunities and develop new technologies that provide some choice: choice to control their content in the system, and choice to provide more promotional and revenue opportunities."

It's obviously a high-profile event for YouTube, but Hurley said that no specific technical measures have been put in place to avoid potential technical glitches. "We've been able to scale, and we've been quite successful with our growth because we've seen an architecture in place that's been able to sustain traffic," he said. "We're prepared."

The YouTube representatives also waved off concerns that uploading videos to YouTube might be too technically advanced for some interested citizens, thus making the process less "democratic" than it was being promoted. "It's simple as pie to submit a question no matter who you are," Grove said, "as long as you stop by the site and sign up for a free YouTube account."

But despite what that may sound like, CNN hopes that this isn't seen as a massive plug for YouTube. "We don't think of this as an advertisement," CNN U.S. president Klein insisted. "We think of this as an enormous public service."

Caroline McCarthy, a CNET News staff writer, is a downtown Manhattanite happily addicted to social-media tools and restaurant blogs. Her pre-CNET resume includes interning at an IT security firm and brewing cappuccinos. E-mail Caroline.
Recent posts from News Blog
Navy charters kite-powered cargo ship to deliver equipment
EA Mobile, Eidos Interactive sign agreement
Sprint first to offer HTC Touch Pro
Flipping out: RIM BlackBerry Pearl Flip 8220 debuts
Sprint HTC Touch Diamond outed early
Add a Comment (Log in or register) 7 comments
Now all we have to do is get rid of CNN
by DaveMoney June 14, 2007 11:06 AM PDT
Great, now CNN can pose user-submitted questions to the front-runners while continuing to ignore and give no time to the canidates that the public would actually like hear a little more about.
Reply to this comment
something more ...
by kfdan June 14, 2007 2:33 PM PDT
I think it's another way to massage the public into thinking that
the candidates in the Democratic and Republican parties are
going to listen to you when the reality is that they are fully aware
of public needs but are owned by special interests. You Tube is a
way to clarify your concerns but don't think for a moment the
elite is going to stop all that graft and corruption just because
you need something!
Go on You Tube and talk issues that lay under the obvious. Go
and vote for candidates that clearly see that the US is going
down the road to fascism. We need a real citizens candidates
and none at the moment fit that bill.
Reply to this comment
'Tubing the debates
by DashThirtyDash June 14, 2007 6:20 PM PDT
Done badly, it's democracy as ruled by "American Idol."
Reply to this comment
goo
by shark12er June 14, 2007 7:03 PM PDT
"Great find! Thanks for posting this, that's my something new for today learnt."

http://www.giftdownload.net
Reply to this comment
Kill God
by wildchild_plasma_gyro June 14, 2007 8:40 PM PDT
What could the world become with all those people who want a sociable workable model of life(what life genral works towards as it becomes more evolved)?
1) for his poisons.
2) for his unfairness and losses to all.
3) for his life and so i want him to beg and die.

Now that what i call a revolution.
What do you call one?
Reply to this comment
MTV Mexico did it first last year it is not a novelty from CNN/YouTube
by EsLaBestia July 27, 2007 8:49 PM PDT
On may of last year, MTV Mexico produced "We Are 30 Million" where the kids submit their own questions directly to the presidential candidates. Take a look here: http://www.youtube.com/watch?v=Pe_M9o4-vlI
Reply to this comment
by awalk3164 October 3, 2008 6:54 AM PDT
I would like to know the candidates posiition regarding putting a lock box on Social Security funds/ Billiions of dollars have been taken from the funds (including the bridge to nowhere). Why is this allowed?
Reply to this comment
Powered by Jive Software
advertisement
Resource center from CNET News sponsors
You Need The Speed of Norton 2009
Introducing Norton Internet Security™2009

Click Here!
With one-click, one-minute install, under 8MB of memory usage and fewer, shorter scans, it's the fastest security suite anywhere. Norton. Smart Security, Engineered for Speed. Get a FREE trial today!

Click Here!
The Fastest Security Suite Anywhere

Experience the revolutionary Norton Internet Security™ 2009. With Norton™ Insight, a new feature, you get precision security that targets only at risk files for fewer, faster, shorter scans

Win a Trip to Space!*

Enter the Blast Off with Norton Sweepstakes for your shot at a trip to space. You could experience being fast and weightless, just like the new Norton 2009. *No purchase necessary; click for full details.

FREE Trial!

Act now to get your FREE trial of Norton Internet Security 2009. Try it for the protection. Love it for the speed

Norton Safe Web NEW!

A community-based system that rates web site safety

Norton Labs NEW!

Users can download new security technologies and share input directly with developers. Help us shape our future products!

About News Blog

Recent posts on technology, trends, and more.

Add this feed to your online news reader

News Blog topics

Featured blogs

advertisement
advertisement

Inside CNET News

Scroll Left Scroll Right