May 25, 2007 10:44 AM PDT

Apple confirms MySpace ban in retail stores

In New York City, you can go to the Apple Store on Fifth Avenue in midtown 24 hours a day, seven days a week and browse the Web from the Macs on display. But due to a new Apple regulation, you can no longer access MySpace.com.

From a black MacBook laptop at the cube-shaped retail store on Friday morning, most Web sites were loading at full speed. But when an attempt was made to load MySpace's Web site, the Safari browser delayed and failed to load it. Indeed, a post Thursday night on the Apple rumor community ThinkSecret had said Apple was in the process of blocking the popular social-networking site from the Macs in Apple Stores because MySpace users were taking up too much time on the machines.

The 5th Avenue Apple Store in NYC

(Credit: Apple)

A statement from Apple Friday confirmed this. "Nearly 2 million people visit Apple stores every week," the statement read. "We want to provide everyone a chance to test-drive a Mac, so we are no longer offering access to MySpace in our stores." According to an Apple representative, the News Corp.-owned MySpace is the only site that has been blocked.

Representatives from MySpace were not immediately available for comment.

An Apple Store employee (who does not work in the Fifth Avenue store), confirmed to CNET News.com that this has been an ongoing problem. "MySpace is a big issue for the Apple stores because people come in, Photobooth themselves (using Macs' built-in webcams), then stick their picture up on their MySpace account and loiter at machines for hours," the source said in an e-mail. "It is especially troublesome at the flagships and high-volume stores, and for a while there was no official word on how to deal with it."

Heavy MySpace use was simply getting in the way of business. And with the impending launch of the iPhone, perhaps the most hyped Apple product yet, store traffic could reach a fever pitch.

The source went on to say that restricted Internet browsing is not an entirely new strategy for Apple's retail stores: the San Francisco Apple store had configured a few machines on display to only allow access to sites bookmarked by Apple, so the PCs would be available for demonstration purposes. The other machines had unrestricted Internet browsing enabled.

While MySpace is currently the only site blocked, according to Apple's official representative, the retail employee added in the e-mail that some stores voluntarily impose mild filters to block pornographic content. Blocking MySpace may help alleviate this, the source added, as "there are some more-than-R-rated MySpace photos out there."

Originally posted at Crave
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Add a Comment (Log in or register) 8 comments
Good idea
by close5828 May 25, 2007 11:31 AM PDT
Can't say that I blame them.
Reply to this comment
Now we...
by jelloburn May 25, 2007 12:13 PM PDT
need for government owned computers (libraries, universities, etc.)
to block these sites and people might actually be able to use them
for work.
Reply to this comment
Good for Apple - Set the Right Precedent
by `WarpKat May 25, 2007 4:34 PM PDT
One of the problems I've seen with kids is that when they see a computer, they commandeer it right away. Nevermind the fact that it's not their computer.

And as soon as the kid gets on it, up comes MySpace. I'm not at all against MySpace, however, I do hate it when kids think they own equipment that isn't theres.

I hope libraries are taking this step to squash unfettered access to MySpace. MySpace isn't an educational resource in any sense of the word, so it's not necessary to be able to access it from a library - or anyplace else other than home or perhaps a cafe that allows free WiFi, HOWEVER...

...if I'm a paying customer for the coffee shop hotspot access, I expect it to be quick and I would hope this kind of thing is restricted. $6 a month from the coffee shop may be a lite price, but it's still a price.
Reply to this comment
Right On Apple
by Gromit801 May 25, 2007 8:22 PM PDT
Outstanding! MyLame, I mean MySpace is getting to be an
addictive disease with kids. For example, if you go onto Yahoo
Questions on a given weekday, the Internet section gets filled
with questions about how to circumvent the blocks schools
place on MySpace.

The Apple Stores are there to sell products (like any computer
store), and to have people hogging machines so they can get
their MySpace fix is bad for business.

Maybe they could also write a script, that gives someone a time
limit on the computer, unless one of the sales staff is there to
enter a password. I mean if you haven't seen what you want to
see in five or ten minutes, without wanting to talk to a
salesperson, you're not a serious buyer. When your time is up,
the machine logs out.

Other computer shops, are you listening?
Reply to this comment
so beautiful, is it a real store?
by anthonyc3cil May 25, 2007 8:34 PM PDT
so beautiful, is it a real store?
_________________
iPod Converter
http://www.ipodconverter.com
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add it to your list of NYC tourist stops
by caroline.mccarthy May 26, 2007 5:38 AM PDT
It's right on a famous stretch of 5th Ave. near Central Park. And it's open 24 hours.
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