Top technology news headlines

• 

  Microsoft reworks Windows' image

  After letting Apple's attack ads go unanswered, Redmond embarks on a tough journey to wrest back control of what Windows stands for.

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• 

  A fragmented audience for start-ups?

  With both DemoFall and the TechCrunch50 kicking into action Monday, venture capitalists and other start-up watchers find themselves in a pinch.
  •  User's guide to the events

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• About time: Joost to launch browser-based player

  Company's desktop client failed to catch on with the public, so the Web video service is retooling, but is it too late to catch up to Hulu and YouTube?

  (Posted in Digital Media by Greg Sandoval)

• At ESPN, play-by-play goes virtual

  ESPN is debuting technology with Electronic Arts that enables sports commentators to interact with 3D virtual players.
  (From The New York Times)

• Behind the prototyping of 'Spore'

  Many of the components of Will Wright's highly anticipated evolution game started out as small concept projects that are now available to the public.
  • GameSpot's 'Spore' review
  • Why EA is smiling today
  • Will Wright on the origins of 'Spore'

  (Posted in Gaming and Culture by Daniel Terdiman)

• Samsung contemplating SanDisk acquisition

  South Korean consumer electronics giant is considering a buyout of the chipmaker to reduce its NAND flash memory costs, according to PaidContent.

  (Posted in Business Tech by Dawn Kawamoto)

• Week in review: Google's Chrome shines

  Web giant makes long-awaited foray into browser market, while the mobile market warms up. Also: Tech goes to Republican National Convention.

  (Posted in Digital Media by Steven Musil)

• What's McCain doing in front of my junior high?

  Speculation has it that it was a goof-up that had the Republican nominee standing in front of Walter Reed Middle School during his acceptance speech. In any case, the image brings back memories for CNET News' Ina Fried.

  (Posted in Beyond Binary by Ina Fried)

• Is EarthLink's failed muni Wi-Fi a blessing?

  Wireless Philadelphia, the nonprofit charged with providing broadband bundles to low-income families in Philadelphia, may be better off in the long run without EarthLink.

  (Posted in Wireless by Marguerite Reardon)

• iPhone to ingest EA's 'Spore Origins'

  The game that lets players design creatures and see them through a digital evolution is coming to Apple's iPhone and iPod Touch.

  (Posted in Apple by Jonathan Skillings)

• 10 things we'd like to see in Chrome

  Google's Chrome is pretty good, but it could be a whole lot better. We've rounded up 10 ways to tweak it to make it an all-around better browser.
  • Full Chrome coverage

  (Posted in Webware by Josh Lowensohn)

• Nokia market share to take a hit

  The No.1 mobile handset maker in the world says a weakening global economy and price cuts from competitors will affect its market share standing for the third quarter.

  (Posted in Wireless by Marguerite Reardon)

• Assessing the value of small wind-turbines

  Interest in roof-mounted wind turbines is spreading, even though their installation is hardly ever recouped in electricity savings.
  (From The New York Times)

• Comcast appeals FCC traffic-blocking ruling

  Broadband provider challenges ruling that Comcast's throttling of BitTorrent traffic was unlawful.

  (Posted in Politics and Law by Steven Musil)

• For game consoles, an $8 billion Net target

  Revenue possibilities for games continue to grow, at least for the big console manufacturers, according to a new report.

  (Posted in Negative Approach by Dave Rosenberg)
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