Save up to $369 on HP notebooks
June 4, 2007 7:03 AM PDT
Yahoo opens Panama search ad platform
- Related Stories
-
In ad wars, Yahoo aims for Right touch
April 30, 2007 -
Yahoo profit down from a year ago
April 17, 2007 -
Yahoo, Viacom strike search deal
April 10, 2007 -
Viacom sues Google over YouTube clips
March 13, 2007 -
Two top Yahoo execs to leave in reorg
December 5, 2006
Under Panama, which was launched in February, sponsored search results are based on items such as relevancy and not just on the advertiser's bid price.
Through its new Yahoo Search Marketing Commercial API Program, both businesses and individual developers have access to a series of application program interfaces (APIs) so that they can tweak the Panama platform to suit their individual needs.
The company is offering three levels of partnership, ranging from a free "basic" deal for small advertising agencies and technology companies, to "advanced" and "elite" levels with varying subscription rates.
All participants in the Panama APIs, regardless of partnership level, have access to the software platform and any related technical support. Advanced partners also have account management support and a listing in Yahoo's partner directory.
Elite partners, according to Yahoo, can "leverage the Panama platform, resources and brand via regular business review, product council, road map coordination and joint marketing activities." The inaugural Elite partners in the API program include SearchIgnite, Efficient Frontier, Omniture and The Search Agency.
Yahoo launched Panama earlier this year as a direct competitor to Google's successful advertising programs. So far, Panama's biggest success has been a deal with media giant Viacom to provide sponsored search and contextual ads to 33 of its entertainment sites. Viacom, meanwhile, is famously at odds with Google over a billion-dollar copyright infringement lawsuit over YouTube video clips.
In another strategic move to bolster its place in the online advertising market, Yahoo purchased ad exchange Right Media in late April.
See more CNET content tagged:
Panama,
Internet search advertising,
Yahoo! Inc.,
Viacom Inc.,
platform
YOU WANT TO STAY IN PANAMA CITY, Panama, ALTOS DEL GOLF and NOT spend a fortune on lodging? STAY IN VILLA MICHELLE. I have a Hostel/Family Style apartment in the financial district of Panama City in the neighborhood called ALTOS DEL GOLF, San Francisco, one of the best neighborhoods in the city. ROOMS FOR SHORT AND LARGE TERMS
YOU WANT TO STAY IN PANAMA CITY, Panama, ALTOS DEL GOLF and NOT spend a fortune on lodging? STAY IN VILLA MICHELLE. I have a Hostel/Family Style apartment in the financial district of Panama City in the neighborhood called ALTOS DEL GOLF, San Francisco, one of the best neighborhoods in the city.
PRICE: ROOM FOR SHORT AND LARGE TERM. Private bedroom with double bed is $60 per night. Three day minimum stay is required. RENT FOR MONTH: $550.00.
ROOM INCLUDES: Living Room, Dining Room, Kitchenette, Bathroom, Bedroom, Telephone, Cable TV, Security Private Parking, Entertainment Center, Remote Control to go in the house with double bed full furniture, and a shared bedroom that accommodates up to two.
You can live in a city and feel like you are in field, around big trees. Free Wifi Wireless Internet (so bring your laptop) and cooking privileges are all yours. I also have a wonderful and big, yet quaint garden terrace where you may want to eat or just relax with a glass of wine, between trees and a swing pool.
OTHER FACILITIES:
I can find a personal airport pick-up and also can find a guided tour of Panama City at reasonable rates. I speak Spanish and English, and I am a Panamanian born local. SURFING PERSONAL TRAINNER OR SURFER THAT WANT TO MEET NEW BEACHES IN PACIFIC AND ATLANTIC OCEAN IN PANAMA.
VISIT THIS LINK: http://picasaweb.google.com/alemi24/VILLAMICHELLEENPANAMACITYPANAMA/photo#5181777252569029138
OR CONTACT IVONNE:
Cellular Phone: (507)6612-3737 or (507)221-2310 or by email: alemi2@cwpanama.net or alemi24@gmail.com or visit: http://alemi2424.blogspot.com
CONTACT MICHELLE:
Cellular Phone: (507)66705560 or by email: michelita_36@hotmail.com
Thanks You, Ivonne and Michelle.