September 5, 2007 7:22 AM PDT
As new iPods loom, Zune gets price cut
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Microsoft announced the cut Tuesday on its ZuneInsider Web site, saying the move was part of a longstanding plan. The price cut, however, does coincide with an Apple press event where the company is expected to announce new models of its market-dominating iPod.
"It's part of the normal product life cycle, something we've had on the books for months," Microsoft's Cesar Menendez said in a blog posting. "We just got some research back and customer satisfaction with the 30GB device is really high (around 94 percent), and we expect even more consumers will now want to discover the Zune experience at the new lower price."
The Zune, which went on sale in November, has grabbed 9 percent to 10 percent of the U.S. retail market for hard-drive-based MP3 players in recent months, according to market researcher NPD. Microsoft said it shipped 1.2 million Zunes through June, the end of its fiscal year, exceeding a goal of 1 million shipments.
Although Microsoft is now making an official price cut, the Zune could often be found for well below the $249 suggested price.
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Then maybe, just maybe, Zune wouldn't be such a gawdawful last-place flop of a product.
/P
Yes it would.
hope with this is QVC where grandparents can buy them for their
grandkids. Would be a disappointing to them as a package of
socks.
It's not like I know the contents of my hard drive and can objectively decide which formats I need my media player to play (or at least have most of my formats supported).
So tell me, which mp3 players do the informed, such as yourself, choose?
Creative? Archos? Apple? Sony? Sandisk?
Please. I'm eager to learn.
software for free to undercut competitors (usually the ones who
invented it)