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November 14, 2006 3:34 PM PST

Zune moving at slow tempo

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November 10, 2006
SAN FRANCISCO--Though Microsoft's answer to Apple Computer's iPod juggernaut officially went on sale nationwide Tuesday, the Zune wasn't exactly flying off the shelves in downtown San Francisco.

At two retail outlets, the new media player wasn't even on the shelves. The Virgin Megastore near Union Square had them in stock, but the Zune display wasn't the right fit for the store's shelving. The players would be on sale "sometime this week" when new signage was scheduled to be delivered, said a store representative who declined to give his name.

zune

Zunes were also absent from the digital audio player display at the nearby CompUSA. "We were supposed to get them, but somehow they got delayed," an employee said. But there has been interest, he said. About 15 people had come seeking the Zune just that morning.

Radio Shack was another miss, but a delay or shipping problem was not to blame--the store is not scheduled to sell them yet, said John Nashed, assistant manager of the Market Street Radio Shack. He estimated that four customers Tuesday morning had shown interest in buying one.

But there was a steady flow of interested customers at Best Buy just before lunchtime. A stream of mostly men sauntered up to the brown Zune, wedged between a lineup of satellite radios and other handheld devices.

"We've sold 10 already today," said Best Buy general manager Ben Bagwell, while noting that most of the store's customers don't typically drop by until later in the afternoon. "The Zune's actually been doing pretty well, better than I expected."

Click here to Play

Video: Public's take on Zune
Here is what consumers are saying about the new digital media player.

Though he didn't discern a trend toward interest in a particular color--brown, black or white--gift giving was on most customers' minds. "It appears we've had some business customers come in, interested in possibly giving them away as holiday gifts," Bagwell said.

Ralph Lindsey, the owner of a second-generation iPod who was browsing the Zune display, said he was not planning on making a purchase, but liked the Zune's wider screen. Since he would want to watch videos on the player, however, he was "concerned" about the Zune's available storage space. "I'm not sure 30 gigabytes will be enough," he said.

Ron McIntyre echoed that concern. A self-described audiophile, the Best Buy customer and iPod owner called the Zune "pretty cool" after checking it out.

"I'm not sure if it's something I'd be interested in because of the size of the hard drive, but all the features on it are pretty neat," he said. "The screen's pretty clear, it's got brightness controls, which it doesn't have on my iPod. The wireless technology back and forth sounds cool, but I can't obviously sample that here, so I don't know how well that will work."

special coverage
Microsoft sings a new Zune
The Zune takes Apple Computer's iPod head-on.

One feature getting lots of attention, but little consensus, is the color. Lindsey adamantly said, "Brown is definitely not appealing." Another customer said, "The colors are right on."

"If you look at Europe, that's right where they're at," said Laate Olukotun, a product designer casually inspecting the brown Zune. "The dual color, the green (edge), is really intriguing."

Olukotun also labeled the Microsoft player's design "too chunky." However, he added: "The fact that they went with a wider screen, to me, that is a really smart move."

For what it's worth, the Zune is now ranking No. 6 on Amazon.com's list of top-selling electronics, updated hourly. Versions of the iPod, however, are ranking No. 2, No. 3 and No. 4.

See more CNET content tagged:
Microsoft Zune, Best Buy Co. Inc., wireless technology, Apple Computer, store

Add a Comment (Log in or register) 101 comments
iPod does have brightness control
by CentrOS November 14, 2006 4:23 PM PST
"The screen's pretty clear, it's got brightness controls, which it
doesn't have on my iPod."

Yeah, it does, buddy!
Reply to this comment
it does?
by Mr-P November 14, 2006 9:43 PM PST
I thought it only had contrast?
View reply
I got
by Lindy01 November 14, 2006 4:52 PM PST
a black one at Best buy this morning. I was 4th in line in that are of the store that wanted one.

It works great so far.
Reply to this comment
How about a review
by Seaspray0 November 15, 2006 8:42 AM PST
Be honest. What do you like, don't like about it? Have you tried the wireless yet? Finding someone else with a zune on the first release day might be hard to do to see how useful it is.
View reply
Not bad ...
by Dead Soulman November 14, 2006 5:46 PM PST
I went to Best Buy today and looked at the Zune. It wasn't as bad looking as people had mentioned. And, the interface was very simple as well.

Although I own two iPods, and won't be considering purchasing any additional mp3/multimedia player anytime soon, I think the Zune is a good contender.

Will the Zune dethrone the iPod??? Highly unlikely. I think that the roles here have been reversed. MS has the OS dominance, where Apple has the mp3 dominance. MS wants what Apple has, and Apple wants what MS got.

For anyone considering an mp3 player, should look at both, the Zune and the iPod, and decide which one they want to use. I think either way, you'd be pleased.

Six of one, half a dozen of the other.
Reply to this comment
Are you Kidding Me?!
by Thomas, David November 15, 2006 6:14 AM PST
Its NOT about how wide the screen is. Why does everyone keep
forgetting that the Zune hardly works with ANYTHING, other
than a Zune format? Plays4Sure, sure doesn't. Wi-fi sharing,
3-3, but ONLY if the correct format AND the content provider
allows it.

These are only the surface of things that make this device a
failure. Useability means not your fingers, but the whole
package. Guess what isn't a whole package?! You got it, the
Zune. The truth of the matter is, the only people hurting
Microsoft of late, is Microsoft themselves. Those deep pockets
aren't going to last forever.

Best Buy needs to tell the customers, who are buying them as
gifts, to make SURE they include the receipt with the gift.
General consumers are going to become angry when they realize
they've been sold a load of bs.

Instead of pouting, let's just point it out:

#1. Wi-fi sharing. You have to physically ask someone to share
somethong. It can only be shared under the most stringent
conditions. You are only sharing with another Zune user.

#2. It's one thing, to not support your competitions format,
maybe you can even get away with not supporting your partners
format. But you blown a brain gasket when you don't even
support your own popular formats.

#3. ENOUGH with the radio bull-crap. Do you realize that MOST
consumers get MP3 players because they are TIRED of most
radio programming?! Damn!

I let someone else continue with the list.
View all 2 replies
Are you Kidding Me?!
by Thomas, David November 15, 2006 6:14 AM PST
Its NOT about how wide the screen is. Why does everyone keep
forgetting that the Zune hardly works with ANYTHING, other
than a Zune format? Plays4Sure, sure doesn't. Wi-fi sharing,
3-3, but ONLY if the correct format AND the content provider
allows it.

These are only the surface of things that make this device a
failure. Useability means not your fingers, but the whole
package. Guess what isn't a whole package?! You got it, the
Zune. The truth of the matter is, the only people hurting
Microsoft of late, is Microsoft themselves. Those deep pockets
aren't going to last forever.

Best Buy needs to tell the customers, who are buying them as
gifts, to make SURE they include the receipt with the gift.
General consumers are going to become angry when they realize
they've been sold a load of bs.

Instead of pouting, let's just point it out:

#1. Wi-fi sharing. You have to physically ask someone to share
somethong. It can only be shared under the most stringent
conditions. You are only sharing with another Zune user.

#2. It's one thing, to not support your competitions format,
maybe you can even get away with not supporting your partners
format. But you blown a brain gasket when you don't even
support your own popular formats.

#3. ENOUGH with the radio bull-crap. Do you realize that MOST
consumers get MP3 players because they are TIRED of most
radio programming?! Damn!

I let someone else continue with the list.
View reply
True True....
by toosday May 5, 2008 4:08 PM PDT
I couldn't agree with you more. A couple of my friends have picked them up (a few more are interested in it), so I've gotten to play around with it.

Funny enough, they aren't really "techonophiles", though, and would never even consider reading a computer magazine/website.

It's a fine, easy to use device. However, I won't be buying an iPod replacement soon either.
Very zuning boring
by Keith X November 14, 2006 6:46 PM PST
The black one isn't that bad looking, but I can't imagine who'll buy
a brown one. Then there's the 30GB limited HD and I can't use it to
back up doc files. By the time I got done checking it out I figured
someone would have to be pretty zuning stupid to buy one. Unless
you hate Apple for some reason there is just no way buying a
totally zuned up MP3 player makes sense.
Reply to this comment
Zune?
by November 14, 2006 6:59 PM PST
Okay I've been viewing some reviews on this device and I am not
impressed with it. Now I admit Microsoft is a very tenacious
competitor but please what is this thing. I just viewed a segment
on CNN which sums up my view (http://www.cnn.com/) check
out the video coverage of the release the comments have been
on this. They have the deep pockets so maybe they can pull this
off but these guys need to really know what people (music
makers trend setters young hipsters) want. This thing looks like
a device that could have been released 5 years ago. But it falls
far short on the sexy scale and they need to realize that plays a
big part in this market. Yes the wireless interface intrigues me
but of course it?s done poorly. I only hope they have something
better up there sleeve. Well what do the rest of you think.
Reply to this comment
Just another self-serving Microsoft product.
by ServedUp November 14, 2006 7:20 PM PST
I use Office and Windows all day long on my computer at work.
At the end of the working day, I'm usually tired and want to
escape anything associated with work and usually for me atleast.
the name Microsoft means work. Unfortunately for them that
stigma will always stick with them (being the no.1 software
company with Windows and office not to mention the world's
richest.)

Now, what makes Microsoft think I want to spend the rest of my
day (which is not at WORK, or atleast whats left of my day after
work) using another Microsoft product?

The fact the "ZUNE' has no mention of the word Microsoft on it
(or the packaging), doesn't fool me. Nice try though Redmond.

On the packaging you find:

"Hello from Seattle" Yes, we do know your from Seattle, theres
no need to be cute. We know how much money you make, stop
trying to act humble, its just absurd. Greed suits you better,
after all it is your true colour.

"WEL-COME TO THE SOCIAL." Sure kind of sounds hip?? Uh?.. yah
sure guys. I'm not gay ya know?? I mean who wrote your copy
RU-Paul? Either way, no amount of (seemingly) cool copy-writing
will ever hide the fact that underneath all of that fancy
packaging its a Microsoft product. It really is extremely
pretentious, equally so with the ZUNE website. I mean what the
heck is that all about?

Lets face it at the end of the day Microsoft doesn't equal cool
and them trying to fool people into buying, by pulling an Apple
is stepping beyond the boundaries of boldness. I mean its more
pretentious and smug even, than that Apple guy in the
commercial.

Maybe Microsoft should change the packaging to "WEL-COME
TO THE LOSER CLUB." Cause thats exactly the kind of crowd that
will be buying this thing. Enuff said.
Reply to this comment
pretty stupid for not having bought one...
by billgoatboygates November 15, 2006 1:08 AM PST
Dear narcisistic individual: I am extremely disappointed that you would knock a product that you haven't even purchased (this implied by your article) to shame just because of the technical name that devised the innovation. If your unhappy with microsoft, start by switching jobs. I do share one thing in common with you, and that is my preference for checking out a product's performance and capabilities (to other similar products). I have not bought an Ipod because I don't want to be like "everyone else". Rather than making noise about what you don't know, perhaps you could ask the following questions: Does the Zune support a browser so that you can access simple web pages for other than just music d/l? What file types will it support for media and music besides MP3 and MPG? Is there any b.s. proprietary interface such as Sony's ATRAC just to put music on it. What kind of Sync interface is there for the Computer? Is it Mac compatible? Does it have OTA Television or AM/FM interface? Does it support text messaging as well as the file sharing? If I am a loser for buying one of these tomorrow, then you can go down to your local Kmart emporium and buy yourself a pocket am/fm radio just to maintain your dignity!
pretty stupid for not having bought one...
by billgoatboygates November 15, 2006 1:11 AM PST
Dear narcisistic individual: I am extremely disappointed that you would knock a product that you haven't even purchased (this implied by your article) to shame just because of the technical name that devised the innovation. If your unhappy with microsoft, start by switching jobs. I do share one thing in common with you, and that is my preference for checking out a product's performance and capabilities (to other similar products). I have not bought an Ipod because I don't want to be like "everyone else". Rather than making noise about what you don't know, perhaps you could ask the following questions: Does the Zune support a browser so that you can access simple web pages for other than just music d/l? What file types will it support for media and music besides MP3 and MPG? Is there any b.s. proprietary interface such as Sony's ATRAC just to put music on it. What kind of Sync interface is there for the Computer? Is it Mac compatible? Does it have OTA Television or AM/FM interface? Does it support text messaging as well as the file sharing? If I am a loser for buying one of these tomorrow, then you can go down to your local Kmart emporium and buy yourself a pocket am/fm radio just to own something simple enough for yourself to operate... that you can call portable! My best regards! ... Touche!
View reply
Your review is terrible. Here's how to do a review.
by Seaspray0 November 15, 2006 7:51 AM PST
Your opinion of how good a product is, based solely on the fact that you hate microsoft is rather... stupid. You should have told me something that is relevant to the product like "I think it's bulky", "I don't like the colors", "I'm paying for features I'll never use", "I hated the associated software and website", or even "I don't like the DRM it uses". You should express the opinions as yours (notice I didn't make absolute statements above) and give relevant comments about the product and not just claim it's bad because you hate the company that makes it.
View reply
Zune is for the learning disabled and the forgetful
by MacDude November 14, 2006 7:56 PM PST
Remember ME? How it took four years for XP to become a slightly reasonable OS? How VISTA is Mac OS X five years later with Digital Rights blocks deeply ingrained?

Zune, with its subscriptions, virtual points, as a reworked and failed mp3 player (the Toshiba Gigabeat) and its hijack of the "Democracy Player" for vibe are all so typical of Redmond's cloak and dagger thieving antics.

Lemmings will be lemmings, I guess. Go, pick the poisoned apple, if you don't have the capacity to think...

http://tinyurl.com/y223ma
Reply to this comment
Zune doesn't seem to be compatible with Vista
by kcar27 November 14, 2006 8:25 PM PST
According to Appleinsider.com and the screenshot it's displaying, Zune isn't compatible with Vista "at this time."

Check out the screen shot of the Zune installation page. What the hell are those girls DOING?

http://www.appleinsider.com/article.php?id=2237

You'd think that MS would try to get compatibility with Vista into Zune just to boost interest in ONE of these dogs.

And why the hell they decided to make Zune incompatible with WMP9 and Playsforsure song libraries is beyond me. Who wants to buy the same songs again just so they'll play on this thing?
Reply to this comment
Zune doesn't seem to be compatible with Vista
by kcar27 November 14, 2006 8:26 PM PST
According to Appleinsider.com and the screenshot it's displaying, Zune isn't compatible with Vista "at this time."

Check out the screen shot of the Zune installation page. What the h@ll are those girls DOING?

http://www.appleinsider.com/article.php?id=2237

You'd think that MS would try to get compatibility with Vista into Zune just to boost interest in ONE of these dogs.

And why they decided to make Zune incompatible with WMP9 and Playsforsure song libraries is beyond me. Who wants to buy the same songs again just so they'll play on this thing?
Reply to this comment
Fantastic! Not biased there, are we?
by Vegaman_Dan November 15, 2006 11:01 AM PST
www.appleinsider.com

Right, that's where I know I'd go for all my non-Apple product information. I'm sure we can all trust that content as the religious truth- or we can treat it like the bullpockey it is.

Yes, it's compatible with Vista. Sheesh. I would have expected Apple fans to at least attempt to be truthful.
View all 3 replies
Problem: What's a Zune?
by craigers289 November 14, 2006 8:38 PM PST
No one knows what the heck a Zune is. And if you tell them its an MP3 player they'll wonder why you're not getting an iPod.

People know what iPods are inside and out.

People DON'T know what a Zune is, and frankly, not many care.

iPod has dominated the market from the beginning and nothing will get in Apple's way until they stop updating their ever so popular player every year.

Apple left no one room for competition.
Reply to this comment
Plenty of room for competition
by Seaspray0 November 15, 2006 8:50 AM PST
"Apple left no one room for competition."

Sure they did. Although they sell the majority of MP3 players, there is still competition. Creative, Sansa, Microsoft, Apple... they are all competing in this market. I don't see an end to this as the copywrite protection for Ipod has been recently broken and being made available to other MP3 players ability to work with itunes.
If you want SOCIAL you need a Zune!
by onlyauser November 14, 2006 8:54 PM PST
The dumbest product advertising ever!

Here's a good laugh!

ULTRA STUPID NON-APPEALING TV COMMERCIALS:
http://macdailynews.com/index.php/weblog/comments/11511

Zune really needs 'Think Different' to promote with any success. Here's an idea...copy Apple!
Reply to this comment
if you want A SOCIAL DISEASE...
by MacDude November 14, 2006 11:40 PM PST
Zuneys are luneys.

Short, sweet, it rhymes and it's so true.

A Zuney: one who keeps forgetting the past and returns for a new round of self fulfilling torture by the hand of the same adversary...
View reply
These are so bad
by Peter Bonte November 15, 2006 3:20 AM PST
trying to appeal to the american afro community with a brown MP3
player and 'viral' - 'badly filmed' - 'self made' movies? oh man.
View reply
Let's see what happens in 6 months
by qwerty75 November 14, 2006 11:47 PM PST
Take a random sampling of the idiots who bought one of these turds after 6 months, and see how many use it or even admit to even owning one.

The fact that it is not compatible with Vista is a classic MS blunder. How anyone can like these hapless idiots is beyond me.
Reply to this comment
Tryed Zune Yep it's crap
by kyle172 November 14, 2006 11:48 PM PST
I got to play with this Zune first off all it has a nice screen but it's just not as good as an ipod The hand control buttons are horrible. Very unconfy strains your thumbs not worth buying
Reply to this comment
Funny other people seem to like them
by Tanjore November 15, 2006 7:48 AM PST
Many people seem to like the simplicity of navigating using the wheels and you are complaining that it is hard on your hands!!!!

Are you sure you are not ******** just because u want to *****?

BTW: I don't own a zune yet and I own an IPOD!!!
View all 2 replies
Tryed Zune - Ipod Is crap
by Robert654 November 15, 2006 10:01 AM PST
I own an Ipod and the Zune has a way better screen. I wish it had more storage, but the look and feel of the Zune just beats my Ipod straight down. The Zune is the winner !
View reply
And what did you pay for your Zune
by Vegaman_Dan November 15, 2006 10:51 AM PST
Since you appear to have had such extensive long term experience with your Zune player, I was wondering how long you've had it or how much you paid.

What's that? You didn't? Because it just came out? Ah...

Nothing like making a firm opinion on something they didn't buy.
View reply
I don't think I'll get the Zune
by aka_tripleB November 15, 2006 1:46 AM PST
But I'm not going to get the iPod either. It's not because I find fault in the hardware or software of either of them, it's because I'm looking for something where I can record shows from TV (preferably in HD and for free with) and effortlessly upload the show to the device.

Now while XP MCE does allow me to record show in HD for free, I can't put the shows on the Zune because the format isn't supported. Likewise, I can get HD show for the iPod but I have to pay for those. So until one allows both HD for free and portable, I'll just have to find some other way to watch the show on the road.
Reply to this comment
I don't think I'll get the Zune
by aka_tripleB November 15, 2006 1:48 AM PST
But I'm not going to get the iPod either. It's not because I find fault in the hardware or software of either of them, it's because I'm looking for something where I can record shows from TV (preferably in HD and for free with) and effortlessly upload the show to the device.

Now while XP MCE does allow me to record show in HD for free, I can't put the shows on the Zune because the format isn't supported. Likewise, I can get HD show for the iPod but I have to pay for those. So until one allows both HD for free and portable, I'll just have to find some other way to watch the show on the road.
Reply to this comment
HD on a 2.5-inch screen?????
by Norseman November 15, 2006 6:34 AM PST
A little overkill, isn't it?
View reply
For the record
by DeusExMachina November 16, 2006 11:33 AM PST
It is a simple matter to upload recorded content to the iPod
Ouch! Zune on CNN
by edgedesign November 15, 2006 6:05 AM PST
Microsoft's PR people must have been pulling their hair out...

http://www.youtube.com/watch?v=buKaqRG2SFA
Reply to this comment
Re: Ouch!
by mofo111 November 15, 2006 9:41 AM PST
Yeah, I saw that. It's hilarious.
Origami II
by Norseman November 15, 2006 6:27 AM PST
'Nuf said.
Reply to this comment
BINGO
by DeusExMachina November 16, 2006 11:36 AM PST
First truly great comment i have read, especially when aimed at the
people espousing the "MS has large amounts of money, so there is
no way they will not dominate" position.
I don't know why anyone would buy it
by unknown unknown November 15, 2006 8:57 AM PST
The Zune is an example of how not to design a portable player. They bent over backward to cripple it with DRM etc and not include any useful features.
You can't even transfer content in public domain without Zune hijacking it with DRM. For some reason they've choosen to not let people play music from Napster etc on it, instead you have to pay $5.00 for Zune points and use Microsoft's store.

What a peace of crap.
Reply to this comment
How fast did original iPods fly off the shelf?
by ppgreat November 15, 2006 9:12 AM PST
To be fair, and I truly don't know, how quickly did iPods sell on
their initial release?
Reply to this comment
Re: How Fast....
by mofo111 November 15, 2006 9:40 AM PST
Actually, I think that the original 1st-generation iPods flew off the
shelf pretty quickly. It was the first of its kind and I remember that
there was a lot of excitement and enthusiasm surrounding Apple's
announcement of the iPod. I got one.

Of course now that iPod-like portable music players are nothing
new, it's difficult for any company to make as big of a splash with a
new player.
View reply
actually, not that well...
by thejackamo November 15, 2006 10:44 AM PST
...i mean, they sold, but the fact that they were a mac-only product
at first kind of stymied huge sales when they were first released,
however, once a buzz was created over them, apple made them
both mac and windows compatible, and THAT'S when you really
saw them take off.
As fast as Zune is selling, or even worse.
by Ryo Hazuki November 16, 2006 5:30 AM PST
They really only started selling well when they made them Windows compatile. Interesting, huh...?
View reply
I am in shock with this poor effort
by grdaven November 15, 2006 10:12 AM PST
I did see the Zune. It looks pretty unrefined in person. The
screen is a nice size should have been more resolution. It takes
heat for the brown color but brown is a high fashion color now,
they were right to make it. What is the most troublesome is its
software and how it works and intergrates with Windows. The
ITunes system is just that a system that works and syncs with
other Apple products. You can take a quicktime movie and
download so you can make your own movies and show them on
IPod. Podcasts are seemless and work through the ITunes
system as well. If you are OS X user Ipod/ITunes uses you date
calendar to sync as well as using Garageband,IMovie ETC. Why
this device did not use MS mobile OS and intergrate with MCE is
beyond me. It almost requires a XBox to unlock more features. A
shame when your MS Computer is not really supported by it's
video and file formats. Better intergration with the computer OS
that you make would seem to be a no brainer. I did not expect
MS to bring out a player that is as elegant or cool as IPod. What I
did expect was a better software system that worked with the
whole OS better and at least had most of the Ipod/ITunes
features. To be frank ITunes does quite a better job using
existing Windows features than the Zune software.
Reply to this comment
Umm
by Lindy01 November 16, 2006 7:22 AM PST
you have no idea what you are talking about. I have a zune on my desk right now.

Zune uses a modified version of windows CE....you can see this when you scroll through a large list of music on it and a big letter comes up on the screen during the scroll to let you know where you are at alphabet....just like my WM5 phone and its contact sheet.

Using the Zune software....which is WMP 11 with Zune twist on it, you can sync WMV video files all day or until the hard drive fills up. So a video I take with my camera, download and modify with my Windows Movie Maker...and be put on my Zune.

The 360 connection already exsisted on Windows XP, through media connect (free downlad) or MCE...and it was further updated with WMP 11 to allow the streaming of video from regular XP something you had to have MCE for prior to WMP 11.....all of which has zero to do with the Zune. The Zune just offers the same thing.

Lets see any more BS to deflate.....nope.

The Zune will get pod cast ability with in the first 6 months. I downloaded MP3 files from a favorite radion station and synced it....soon enough for a pod cast.
 See all 101 Comments >>
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