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April 23, 2004 11:22 AM PDT

PalmOne to release two new Zire devices

Handheld maker PalmOne plans to announce next Wednesday two additions to its Zire line of devices, as it continues to look to the consumer market to improve its prospects, according to sources familiar with the company's plans.

The Zire 72, which will cost $299, and the Zire 31, to be priced at $149, will both use PalmSource's Garnet operating system. The Zire 72 will likely use Intel's latest high-end handheld processor, the PXA270 chip code-named Bulverde, which has a clock speed of 312MHz, the sources said. The high-end handheld will come with a built-in digital camera, a digital audio player, a high-resolution display, a Secure Digital expansion slot and Bluetooth networking technology. The sliding case used with the Zire 71 will not be used with the Zire 72.

The Zire 31 will use an Intel handheld chip with a clock speed of 200MHz. It will come with a Secure Digital expansion slot, a digital audio player, and a display with a 160-by-160-pixel resolution.

Details about both products have been leaking out to numerous enthusiast and online retail sites in the weeks leading up to the formal announcement from Milpitas, Calif.-based PalmOne.

PalmOne representatives declined to comment on the upcoming releases. PalmOne chief Todd Bradley previously said new devices were on the way this month.

Since the launch of the original $99 Zire in late 2002, sales of the devices to consumers have provided a welcome boost to the struggling but market-leading handheld maker. PalmOne split its product and brand strategy in late 2002, targeting the consumer and business markets with different products to better address their needs.

The business sector has always been a tough market to crack, but consumers--though they spend less money per device--have been the cornerstone of the company's business. The company recently said it has sold more than 3 million Zire devices in less than 18 months.

PalmOne's Treo combination cell phone and organizer, which it acquired through the purchase of rival Handspring, has been gaining some ground in the business market. But a parts shortage has been limiting supply of Treo 600s.

PalmOne plans to continue its strategy of attracting first-time buyers while wooing cell phone carriers to support the Treo 600 on their networks and sell it to service subscribers.

Worldwide handheld shipments totaled 3.4 million units in the fourth quarter of 2003, according to research firm IDC. That's an increase of 3.2 percent compared with the same period a year ago and up 52.7 percent compared with the third quarter. For 2003, shipments were down 17.9 percent, slipping from 12.6 million units to 10.4 million.

See more CNET content tagged:
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Add a Comment (Log in or register) 1 comment
A Zire 72 Review From The Middle East
by April 28, 2004 6:14 PM PDT
I've decided to do a review on the Zire 72 from a different perspective and by taking other peoples opinions into account and therefore decided to do the review [http://as a Staff Member from BahrainMobiles.com|http://as a Staff Member from BahrainMobiles.com] from the Middle East in a country namely - Bahrain.


The Zire 72 definitely seems to be a nice product having been built with considerate progress ever since the Zire 71 despite it's incompatiblility with the existing Palm universal connector extras/accessories.

Zire 72 scores well with Bluetooth wireless networking and a very fast processor. The Zire 72 is your 'ideal' handheld especially if you're more comfortable with it than rather using WiFi and having to be bothered with WiFi Access Points.

Perfect viewing of photos and videos is possible thanks to it's high-res trasflective display that seems to excel inperformance. It has a 1.2 megapixel integrated digicam that shoots both still images and videos with sound, MP3 player but along with these 'interesting' features comes along a group of 'interesting' setbacks such as lacking comfortable internal memory being a device that takes large photos and videos as well. Of course this problem could be overcome by using SD cards but if you're using Palm Quick Install to copy mp3files to the SD card than you'd have to wait quite a while.

Overall, this PDA is fast and user friendly and although it's battery is not user replaceable it is a great gaming machine thanks to the PXA270
processor, and comes with magnificent display and fabulous sound. The Zire 72 is a handheld which demonstrates the leisure side to a PDA as well as a touch of professionalism. Having being bult upon the Zire 71 a number of issues and shortcomings have been put right. This latest release from Zire has put the brand in the limelight and one would undoubtedly observe that much is offered in terms of hardware and has been topped up with quality software in a matching & exclusive manner.
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