June 29, 2006 5:20 AM PDT
Google Checkout checks in
Last modified: June 29, 2006 10:25 AM PDT
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update Google on Thursday unveiled its much anticipated online payment processing system designed to offer shoppers with a Google account a quick way to pay for things.
Web sites and merchants can integrate Google Checkout into their sites as an alternative payment processing method to existing checkout and credit card processing systems, said Salar Kamangar, vice president of product management at Google.
Consumers with a Google account can type their credit card and billing information into Google Checkout once and then pay for purchases thereafter with practically one click on any Web site that features the system, Kamangar said. As things now stand, he said, "If I buy five things from five different merchants I have to fill out five different forms. This process can take three, four, five minutes" for each form. Google Checkout is meant to change that.
Once they've purchased something through Google Checkout, consumers can track their orders through the system, which will be live starting Thursday at Checkout.google.com.
Merchants using the system will be charged a processing fee of 20 cents per transaction, plus 2 percent of the relevant purchase price. Customers who pay for search-related keyword ads through Google AdWords will be able to process, free of charge, transactions that add up to 10 times the dollar amount of their AdWords spending, Kamangar said. Beyond that, they pay the 20 cents plus 2.2 percent. Kamangar said the regular transaction fees are less than those charged by credit card companies, which can be about 1 percent higher.
Expanding on existing system
AdWords customers who use the payment system will have shopping cart icons displayed in their ads so customers will know that they can use their Google Checkout account to pay for purchases.
The back-end system is the same as what Google has been using for at least a year to allow customers to pay for premium services on its Google Earth, Google Video and Picasa Web services, Kamangar said. Now the system is being expanded to allow any merchant to use it as an alternative payment processing system.
Though Google Checkout is being integrated into AdWords, Google will not track data about which keywords lead to purchases, use such information to modify AdWords auctions or bid prices, or combine such data with its new cost-per-action test ad system, under which advertisers pay only when the ad leads to a sales lead or a purchase, Kamangar said. For now anyway.
"We wouldn't rule that out entirely," he said. "There may be opportunities" in the future.
The Google Checkout service could also be extended for use on mobile devices, but Google is not working on that right now either, Kamangar said.
Video: Check out Google Checkout
It's a Google-powered shopping application
Any Web site can add Google Checkout as a payment processing method by either cutting and pasting HTML, or Web code, into the site. Large companies and e-commerce and shopping integration providers can also integrate it as an option within new or existing shopping cart systems, as retailers Timberland and Levi's are doing, he said.
Google also is partnering with financial services companies. For example, Google and Citibank will offer customers a co-branded Checkout option that will provide users $5 or 1,000 "thank-you" points for signing up, Kamangar said.
See more CNET content tagged:
Google Checkout,
payment processing,
Google AdWords,
merchant,
Google Inc.
First, it is cheap and second I can use google's API to fully integrate payment processing into my web sites! PayPal does not offer it as part of their standard package, plus it is more expensive
First, it is cheap and second I can use google's API to fully integrate payment processing into my web sites! PayPal does not offer it as part of their standard package, plus it is more expensive
I opened a GMail account last summer and used it 1 time to email my nephew - no one else! And I know that he did not forward that 1 email to anyone!
I have been deluged with SPAM and Phishing ever since and Google never responds to any of my inquiries & comments about this problem!
My credit card info stays with me. Sorry Google ... it is not you, it is me ... not liking you!
http://www.techknowcafe.com/content/view/567/42/
Where's the new? Where's the novel? Where's the Google twist?
Giving a discount to people who buy other products from you (ad placement) doesn't count.
Sadly, right on over to checkout.google.com I will now run anyhow.
Sorry Google, not interested.
http://www.techknowcafe.com/content/view/554/42/
If you fall in to the privacy category, I can conclude that you don't even use PayPal, then why you comment on how bad Google Checkout is? Google Checkout is aimed right at PayPal customers. A lot of sellers hate PayPal for their useless chargeback dispute system. They did nothing and charge $10 fee. Google is doing something good for the community, and who cares if they are making money or collecting information. Not like other internet companies don't.
Only thing I want to find out is how Google Check deals with chargeback.
When it comes to the Clicks and Bricks model, Amazon.com is what comes to most people's mind for a number of reasons.One being, they were early adopters of this approach.
Google is not exactly a fast follower but its late in this business but nobody can protest the fact that, they have a very well established brand name already which is going to attract crowd.Lets say.. by having the same strategy and business model as what Google has now for their e-commerce business, but if only the company was called elgoog.com ...I'm sure and alot will agree the company will not sell as expected.
Google definitely has the BRAND NAME advantage.
But still??? will it match upto amazon.com??
The fact that you can get almost anything you need from amazon.com and not just get them but almost always at lower prices is appreciated by alot of shoppers.
Let's not forget the "convenience" factor. The fact that amazon.com lets you customize your page,store your personal and credit card information, auctions, discounts, seller accounts and free shipping(Im sure people love this) are some of the value added features offerd by amazon.Of course, the user interface is one of the best that is out there on the web.
How is Google going to compete with AtoZ Giant?? I am not completely against Google but if they want to thwart ( i dont know if that's the plan) or even match upto amazon.com, they better have something really "innovative" under their belt.
Good luck Google!
come on google make it international as i sell in US$ anyway.
- dmitry76
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by dmitry76
June 29, 2006 6:17 PM PDT
- Getting spam does not have anything to do with sending email to your nephew. A lot of junk mail programs simply auto generate email addresses using most commonly used prefixes. You may not even send a single email yet get tons of junk mail.
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