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Online ad sellers think local
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Search going loco for local
March 2, 2005
MSN LocalSearch adds new tools to a search feature called Near Me that debuted in February and that allowed people to get search results tailored to a geographic location.
The new tools will show results from city- and region-specific White Pages and Yellow Pages directory information. For example, a local search on "auto mechanics" will display listings of nearby mechanics, repair shops and towing companies. Each result will be shown as a numbered pin on a corresponding map from Microsoft MapPoint Web Service, and aerial images from TerraServer-USA will appear when available.
Such localized information can make online search more practical for Web surfers as well as drive online ads from smaller, more elusive businesses that will appreciate an increase in foot traffic.
Analysts say the local-search market is lucrative and relatively untapped. Total sales of local online advertising is expected to grow to $5 billion by 2009, with $3.4 billion of that from search engines, the Kelsey Group forecast. That compares with $670 million in 2004, with $162 million from search engines.
Local search is particularly convenient for mobile phone users, many of whom are in their car or otherwise in transit and are looking for directions and other information on the fly.
The launch of MSN LocalSearch follows on the heels of new local search and mapping tools from rivals. Google has integrated satellite mapping into local search through its acquisition of Keyhole. It also began testing a service last week to let mobile phone users search for Web sites optimized for mobile phones. In addition, the company has partnered with BellSouth, SME Global and Leads.com to fine-tune its local search.
Amazon.com's search unit, A9.com, added digital photos of small businesses in several cities, such as San Francisco and New York City, alongside local information.
Yahoo has teamed with SBC Communications and BellSouth, which own
Meanwhile, smaller specialty companies like
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Imagine having your LOGO on everyone's desktop in the neighborhood or better yet, who do you think your customers are going to call when they are in need of your product or service after having stirred at your logo, seen your 15 seconds FLASH commercial every time they need to make a FREE telephone call, every time they open up the AdCallsCommunicator to search for anything or just watching all the professional designed display ads featuring special offers in many cases only available thru this new media? you guessed it right, YOUR COMPANY" and imagine to KNOW in real time how many times your ad has been shown, knowing who actually clicked, forwarded or printed out your special offer. Imagine to finally be in charge of your own advertising and knowing whom your customers are by name, zip code, area code and their email address, imagine how it must be like to be in charge and all this for only a fraction of what you would pay anywhere else.
We will take on any company as long as the price is right and who would say no to FREE. As a matter of facts with more than 18,000 daily downloads these numbers should be an indication that http://www.NTRSource.com are doing something right.
Go get yours today. "The World Is Calling for FREE"
I'm working for a venture-funded company called Judy's Book which sees qualitative information from trusted sources as the *primary* ingredient in local search. Our starting point is enabling friends and groups to swap information about local resources. This benefits consumers because it helps them more efficiently locate good businesses (after all, you can?t hack your friends). It helps small businesses because it offers them a very simple value proposition that they understand: building a better relationship with customers whose positive word-of-mouth already drives so much of their business. We feel it's this simplicity, rather than glitzy features like satellite images, that will deliver true consumer value and will finally encourage small local businesses to make the leap online.
I'm working for a venture-funded company called Judy's Book which sees qualitative information from trusted sources as the *primary* ingredient in local search. Our starting point is enabling friends and groups to swap information about local resources. This benefits consumers because it helps them more efficiently locate good businesses (after all, you can?t hack your friends). It helps small businesses because it offers them a very simple value proposition that they understand: building a better relationship with customers whose positive word-of-mouth already drives so much of their business. We feel it's this simplicity, rather than glitzy features like satellite images, that will deliver true consumer value and will finally encourage small local businesses to make the leap online.