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May 24, 2006 9:09 AM PDT

Vonage shares slide on first day

Last modified: May 24, 2006 1:07 PM PDT

Vonage's Internet phone service wasn't the only thing selling at a discount on Wednesday. So was its stock.

Shares of the new public company slid almost 13 percent from its initial offering price after the company's stock completed its first day of trading on the New York Stock Exchange. The dip could indicate that investors are wary of the company's future prospects.

Vonage shares had dropped 12.6 percent, to $14.85, at the closing bell. The company's initial public offering was priced on Tuesday at $17 a share, which resulted in $531 million for the company.

Many on Wall Street have kept a close eye on the Vonage IPO to see how investors would receive it. And so far it looks as if investors could be skeptical about Vonage's future.

The company, which sells a service that turns broadband connections into phone lines, has never been profitable. And it has admitted that it may never be profitable, as it continues to rack up debt by increasing its marketing efforts.

The company has reported losses in every quarter since it first started in 2001. As of March 31 this year, the company had a deficit that reached $455 million, according to a filing with the Securities and Exchange Commission.

In addition to competing against big phone companies such as Verizon Communications and AT&T, Vonage is increasingly facing competition from other Internet telephony players. America Online, eBay's Skype, Google and Yahoo all offer free Internet telephony services that could compete with Vonage. But these services differ slightly from Vonage's because they are not marketed as regular phone replacements.

The biggest threat to Vonage appears to be the cable companies, which are vigorously marketing their telephony services as replacements to traditional telephone lines. Cable providers such as Comcast and Time Warner have seen tremendous growth in their customer base as they bundle their voice service with high-speed Internet access and TV service.

Time Warner added 270,000 digital phone subscribers in the first quarter of 2006, its biggest gain ever. And Comcast, the largest cable provider in the U.S., added 211,000 new phone customers during the quarter, more than it had signed up during all of 2005.

See more CNET content tagged:
Vonage Holdings Corp., AT&T Corp., telephony, cable company, Comcast Corp.

Add a Comment (Log in or register) 8 comments
What a joke
by rstinnett May 24, 2006 9:43 AM PDT
I tried Vonage and it was costing me MORE PER MONTH to have it than to get a regular phone line! I then went to cancel and they tried to stick me with a $80 cancellation fee.

I'll stand to my landline, $18 a month and works even when the Internet or power is down.
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I don't think it's a joke if it saves you money.
by xwingsct May 24, 2006 1:24 PM PDT
I subscribe Broadvoice for my parents and they love it. They mainly use it for long distance though, with broadvoice they can call Canada, France and Australia for free. Ever since they have it the service was only down once )They'll be so many way to get the internet now in the near future (through Fiber optic line, power line on top of cable and DSL that we currently have) and I think the technology is only gonna get better. Remember it's only been a year or two since people are starting to get into this.
Poeple will try anything if it means saving them money.
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Know about Lingo
by allbis55 May 24, 2006 3:09 PM PDT
VOIP is great, but Vonage is too expensive. I've been using Lingo for more than a year now. No Problem. Same features, free calls in Europe, lower intl' rates, for $19.95. I don't understand why people pay more for this service.
Check it out yourself: www.lingo.com
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Definitely Wave of the Future
by kel508 May 28, 2006 2:33 PM PDT
I just purchased Vonage and it is the best - free unlimited nationwide calling and CHEAP international calling. VOIP is DEFINITELY the new wave. Vonage will reap the market if the company can tailor their marketing expenses and overall budget strategy. It would be nice to see the "big guys" get a kick in the butt from this company. It's worth watching to see where they go...
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