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August 15, 2006 10:37 AM PDT

Apple: iPod means our pod

Following Google's insistence that media outlets shouldn't be using the term "Googling," Apple Computer has become similarly protective over the word "pod."

The Cupertino, Calif.-based company has sent cease-and-desist letters to at least two companies that include the word "pod" in their product titles, in connection with its iPod digital-music players.

Mach5products.com, which sells a device for collecting data from vending machines called Profit Pod, received one of the letters. TightPod, which manufactures laptop-protecting covers, got another.

Apple asked both companies to rename their products, arguing that they infringe on its iPod trademark.

Sarah Wright, intellectual-property solicitor at law firm Olswang, said Apple's letters are not unusual. The Mac maker may not expect or intend to take the matter all the way to court, she said.

"It's common practice for big-brand owners to send letters like this...If they don't police their brand properly and ensure that trademarks that are too similar to their brands don't get on the register, it makes it more difficult to enforce their rights against third parties," she said.

A blog on sister site ZDNet News posted what purports to be a letter from Apple's lawyers to Carolee and Dave Ellison, who run Mach5products. The letter reads: "We believe there is confusing similarity between Apple's iPod mark and the Profit Pod mark. Both devices receive and transmit data, and are used with computers, both are used in connection with video games, and both have other similar components. Moreover, it has not gone unnoticed that, like Apple's iPod device, the Profit Pod product is a small, flat, round-cornered rectangular device with a display screen."

Mach5products also applied for a patent on the name of its product in 2004, an action Apple requested the company rescind in its letter.

Wright said the trademark filing may have been the catalyst for Apple's move. "Often, people think they must get a trademark," she said. "Sometimes they're better off not getting one and acquiring rights through trading...and avoid getting into these kind of scrapes."

TightPod has also been instructed to abandon a trademark application it had filed to cover the TightPod in relation to MP3 players, with Apple once again citing possible confusion with its iPod.

Terry Wilson, who makes and sells TightPods, has responded by offering to remove the reference to MP3 players or for Apple to pay half the cost of rebranding efforts. Wilson is also considering going to court over the matter.

Apple did not respond to requests for comment.

This is not the first time the company has used legal means to protect its iPod trademark. Apple sued a German company over its Spodradio product earlier this year.

Jo Best of Silicon.com reported from London.

See more CNET content tagged:
trademark, Apple Computer, letter, Apple iPod, Mac maker

Add a Comment (Log in or register) 57 comments (Showing first 20 comments)
ipod yes, pod no
by slewisma August 15, 2006 11:39 AM PDT
The term pod has been used with many products by many companies, especially in the photography and video industry for tripods, mono-pods, clamp-pods, etc. I can see Apple having some claim to the use of "iPod" but it seems a stretch that they can claim the more generic pod after so much past use.

thepod.ca also apparently trademarked "pod".
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Microsoft tried to trademark "windows" (small "w")
by technewsjunkie August 15, 2006 11:49 AM PDT
How many (non-technology) companies use the term "windows" in
thier product materials??

Audacious.
Reply to this comment
"pod is a Dictionary term...not a TM
by Methuss August 15, 2006 11:54 AM PDT
Apple is being rediculous. Next thing you know they will send C&D letters to farmers for marketing "peas in a pod." Just a bunch of corporate lawyers trying to justify their existance.
Reply to this comment View all 3 replies
CNET Sucks
by August 15, 2006 11:54 AM PDT
Give me a break with this nonsense. It's an iPod
http://www.techknowcafe.com/content/view/627/43/
so get over it.
Reply to this comment
Beg your poden?
by Vegaman_Dan August 15, 2006 11:54 AM PDT
Good luck, Apple. I don't see much luck in copyrighting 'pod' and trying to sue anyone for using the term. That's a good way to kill off all your accessory partners for making iPod accessories- whoops, I meant 'personal music devices made by a certain Cupertino, CA company we cannot name'.

I remember when Apple tried to copyright 'Apple' and sued apple growers in Washington state. That didn't get far either.

It's much easier to welcome and help companies out with the use of the name than to fight it. It's that sort of attitude that will drive people to the Zume or other devices instead.
Reply to this comment
My camera's got a triPOD..!!
by imacpwr August 15, 2006 12:01 PM PDT
Dare I say in public that my camera has a triPOD..?!?!
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"i-POD" is indees an extraordinary marketing success
by technewsjunkie August 15, 2006 12:11 PM PDT
I don't her anyone in CASUAL CONVERSATION saying I "Zen"-ed
it, or "X-Boxed it". But they are using "Pod" for ALL MANNER of
news and audio downloading.

"PodCasting" is ubiquitous, not "MP3-ing".

"pod" has become a term for mobil and media technology and a
"lifestyle" designation due to it's pop culture popularity.

BRANDING is worth something.
Reply to this comment
Oh please
by waterspider August 15, 2006 12:12 PM PDT
What a Microsoft-esque move...
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Sue the whales
by Christopher Hall August 15, 2006 1:14 PM PDT
I've heard they travel in pods. I think it's high time they stopped that nonsense.

Apple legal team - GO!
Reply to this comment
Line 6 Pod predates the iPod
by slim-1 August 15, 2006 1:25 PM PDT
This is an effects unit for guitarist and bass players.

Since they are both music related Line 6 should sue Apple over it just on principle.

I guess Line 6 has more class than they do.
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They think people are a bunch of fools....
by cary1 August 15, 2006 1:28 PM PDT
Look at this device first http://www.mach5products.com/profit/PROFIT%20main.htm

and now read this:

"We believe there is confusing similarity between Apple's iPod mark and the Profit Pod mark. Both devices receive and transmit data, and are used with computers, both are used in connection with video games, and both have other similar components. Moreover, it has not gone unnoticed that, like Apple's iPod device, the Profit Pod product is a small, flat, round-cornered rectangular device with a display screen."

Do you think this device is profiting from iPod's populatiry? Do you think this device will eat away iPod's market share? This is so rediculus. Apple can try all it wants.. it's difficult to win this case. I think they are wasting their time and money here
Reply to this comment View all 4 replies
This is a must.
by gconrads August 15, 2006 1:31 PM PDT
Every company that has trademarks has to show a reasonable effort to protect it's mark, otherwise the courts can say that the scope of their TM has declined due to their own lack of policing.

This has more to do with legal issues than with Apple in particular.
Reply to this comment
Just how the system works (?)
by sbwinn August 15, 2006 1:36 PM PDT
I didn't say it was efficient, correct, or even smart.

If you take a closer look at it, it is all about lawyers making
business for themselves. If you want a trademark you have to hire
lawyers to get one and more lawyers to keep one.

I blame the lawyers!! Nine times out of ten it's their fault anyway.
Reply to this comment
a-greed
by gconrads August 15, 2006 1:47 PM PDT
The only reasonable conclusion that can be made from this article has been stated above.
Reply to this comment
Question?
by heystoopid August 15, 2006 1:53 PM PDT
Question, does that mean that every printed , audio and video article with the word "pod" in any form, from the dawn of time, be re-edited and contain "Trade Mark Apple Computer Inc."

How low can one go?
Reply to this comment
zen nano 2 years before ipod nano
by dahnb August 15, 2006 2:32 PM PDT
Creative had a "Zen Nano" on the market about 2 years before the "IPod Nano"!
Isn't this more blatant a copyright infringement than using the term "pod"?
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clue in the headline
by gggg sssss August 15, 2006 4:31 PM PDT
Saw a headline in the UK that iPods ( mentioned by name ) were to be used by the terrorists there to detonate stuff. Maybe Apple will sue the terrorists. ROTFLMAO
Reply to this comment
Who Sues Who
by Lyricraider August 15, 2006 7:23 PM PDT
Apple, Apple, Apple. Didn't I just read a short while ago of a "Pod" company being sued for copyright violation from the old time rock group "The Beatles", for infringing on their logo? My, my, how things do turn around, now the big "Pod" is calling all the little "Pods" black.
Reply to this comment
lest you forget...
by alaaji August 16, 2006 12:33 AM PDT
Do you remember the "Lindows" vs. "Windows" lawsuit? Guess who won that one? The big boy with the heavy pockets!
Reply to this comment View all 2 replies
My Trademark is...
by idsantos August 16, 2006 12:57 AM PDT
My Trademark is I or i, so maybe 'I' should send a letter to Apple, requsting that they change the Ipod name to something else.
Reply to this comment
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