Google buys personalized search start-up

By Reuters

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Related Stories: Automated search ads can boomerang
September 26, 2003; Google hits advertiser milestone
September 25, 2003; Searching for the personal touch
August 11, 2003

The acquisition of start-up Kaltix gives Google access to the company's Web search personalization technology, which aims to tailor results to an individual's interests and needs.

The story "Google buys personalized search start-up" published September 30, 2003 at 12:50 PM is no longer available on CNET News.

Content from Reuters expires after 30 days.

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