December 1, 2004 12:25 PM PST
Study: Subscription services to drive digital music
- Related Stories
-
For Net music, exclusives are king
November 26, 2004 -
P2P start-up gets record label deals
November 24, 2004
While 16 percent of online adults currently enjoy downloading 99-cent singles, 17 percent have been wooed by subscription services such as Napster and RealNetworks' Rhapsody--and that number is expected to grow, according to a survey released Wednesday by JupiterResearch.
The survey showed that the number of people interested in subscription services increased with age--19 percent of 13- to 17 year olds used the services, compared with 31 percent of 18- to 24 year olds. That number reached 37 percent for "music addicts," defined by Jupiter as those who have spent more than $45 on music in the past three months.
The study was based on a survey of more than 2,300 online adults. Jupiter also compared the results with a survey of more than 2,100 teenagers between the ages of 13 and 17.
Jupiter said the survey also showed that CDs won't be replaced by digital music in the next five years. Even in 2009, digital music sales will represent just 12 percent of consumer music spending, the research firm said. Nearly 51 percent of online adults think physical music is more valuable than digital.
