December 19, 2005 6:21 AM PST
Before you buy a ticket, why not buy the DVD?
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The New York Times
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The driving force behind movie theaters is our appetite for bragging rights to claim "yeah, that new movie, I saw it..."
Video rentals charge between $3-$5 after sales tax. You're more than likely to buy that same dvd for less than $7 at your local Wal-Mart or Target. So, I see why brick and mortar video renters could be worried. And, we haven't even included NetFlix or Blockbuster.com.
It's a very interesting market, and it goes to prove that customers have the last voice.
Very nice.