October 31, 2005 4:00 AM PST
The Internet and the future of TV
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Instead of subscribing to a service from a cable, satellite or phone company that might offer you hundreds of channels you'll never watch, you would be able to select what you want and watch it on your own schedule.
That day might not be so far away. Slowly but surely, content that's broadcast over cable networks and through satellite providers is being distributed through the public Internet.
In terms of the technology, all the elements are falling into place to deliver high-quality video from the Net directly to viewers in their living rooms. Software has been developed to ensure the quality of video distributed over the Net. And companies such as Microsoft and Cisco Systems' Linksys home division are developing products that enable Internet video to be viewed on TV sets instead of only on PC screens.
Apple Computer, which has changed the music industry with its iPod music players and iTunes music store, is trying to do the same thing in the video market. Earlier this month it introduced an iPod that plays videos, and launched a department in its iTunes store that sells episodes of popular TV shows, such as "Desperate Housewives" and "Lost," along with a handful of animated short films and music videos. All video offerings sell for $1.99 apiece. While the iTunes video library is limited today, it's clear that Apple's approach is shaking up the entertainment industry and a new distribution model is emerging for video.
So far, content providers are treading lightly as they open new Net-based distribution channels. For example, Comedy Central's new MotherLoad Web site, which launches Tuesday, will offer only select clips of content rather than the full range of programming available on Comedy Central's cable channel.
It's easy to see how the old model for TV might evolve and adapt to distribution on the Net as the necessary technology makes its way into the home.
"Producers of content want as many forms of distribution as they can get to reach their audience," said Vito Palermo, founder of a start-up called Portola Networks, which is in the early days of developing technology for content providers to manage the distribution of their content over the Web. "They would love to cut out the middlemen, but the economics must be compelling. Technology is an enabler, but there are a lot of other dynamics around consumer behavior and the business model that need to be in place first."
Much of the infrastructure to provide broadcast quality video directly over the public Internet is now available. Companies, such as Kontiki and EdgeStream, have already developed software to secure content and ensure the quality of streaming video.
"We have developed technology that mitigates latency on the Internet and tunnels video traffic through congestion, so that a user on the other end never experiences errors or packet loss," said Rajeev Sehgal, chief business development officer for EdgeStream.
Start-ups like Portola, which is still at least a year away from launching a product, are developing management tools for content providers who want to bypass the traditional cable and satellite distribution models and deliver directly to consumers via the Internet.
EdgeStream has already struck deals with several content providers, including Digital Identity in Italy, which enables more than 75 percent of all the streaming traffic on Telecom Italia's network; TV Plus in the United Kingdom, which offers popular Russian movies, cartoons, documentaries and classical music; and SkyPerfect Communications, Japan's largest satellite TV broadcasting services company. Earlier this month a Web site called Bollywood.tv, which uses EdgeStream's technology, launched a service that offers more than 730 Indian movies over the Internet.
Kontiki, which has developed software that applies digital rights management rules to ensure video isn't ripped off, is also seeing more content providers, especially those outside of the United States interested in distributing content over the Web. The BBC started testing Kontiki's technology in 2004 and is now
See more CNET content tagged:
Kontiki,
content provider,
Cisco Systems Inc.,
business development,
satellite
the internet without mentioning Apple's recent offerings? As far as
I know, Apple is the only one currently offering "The Future of TV"
with it's iTunes Music Store and episodes of ABC's Lost and
Desperate Housewives. Did I miss something?
the new iPod with video capabilities as an example and I was
surprsied to see absolutely no mention of them.
thanks
your profile and watch anytime, anywhere), but service similar to
cable is already available over the internet here in Japan.
I have access to thousands of Videos on Demand (about $2.50/
view) plus about 30 channels of TV from my DSL provider,
Yahoo! BB.
Info in English here:
http://bbapply.com
Japanese here:
http://kikaku.tvguide.or.jp/movie/index.html
J.P.L.
http://www.channelchanger.typepad.com/
Likewise, the phone companies and cable companies have tried to get through to the FCC and Congress that letting all these experimental technologies access homes through their lines has technical limits and their business models must be considered if these infrastructures are to be maintained (or built in the first place).
No, there's no free lunch. Monopolies have the virtue of ensuring that the playing field will be there, level or not...
Note that the writer (correctly) made no mention of delivering high-quality video from the Net to portable viewers (iPods and the like). This is important. The cable, satellite and music companies know that access to Movie, Television and Music programming is changing; this is the result of a technological process referred to as ?Convergence?. I?d refer you to the 21Jun04 issue of Business Week for more information on that process:
http://www.businessweek.com/magazine/content/04_25/b3888601.htm
?Apple Computer, which has changed the music industry with its iPod music players and iTunes music store, is trying to do the same thing in the video market.?
And Apple will succeed as long as they realize that the future success of such an endeavor is allowing consumers to transfer such video content to their TV sets rather than their souped up iPods.
?It's easy to see how the old model for TV might evolve and adapt to distribution on the Net as the necessary technology makes its way into the home.?
There is no question about how the old model for TV ?might evolve?; it absolutely will. The change is already taking place. There is no turning back. The companies that recognize that this old model has gone the way of vinyl records will prosper.
?And companies such as Microsoft and Cisco Systems' Linksys home division are developing products that enable Internet video to be viewed on TV sets instead of only on PC screens.?
Some companies are way ahead of the curve in taking advantage of this ?Convergence? process. Brightbox, for one, has the technology (today) to view Internet TV on your TV,
plus a whole lot more. For up to the minute details on how this Convergence phenomenon relates to Brightbox, see my video blog:
http://www.my-video-blog.com/
?Internet search companies like Google are also getting into the Internet TV business. In June, Google launched a new Web-based video search service, which allows people to use keywords to search the company's indexed database of video from content providers that have uploaded video since April.?
Google is perhaps the best known company that is developing the technology to allow consumers to find and access video that is specific to their interests. But there are others, like: BlinkxTV, Yahoo Video, ComFM and MSN Video. These companies can be viewed as the nails that are being driven into the ?old model for TV delivery? coffin.
?Comcast says that its video-on-demand programming is extremely popular. The company has already surpassed one billion total on-demand program views for the year, eclipsing last year's total of 567 million views.?
Yes, but the Comcasts of the world are praying that consumers don?t realize that there is no need to use such cable companies to access video-on-demand (VOD) content. The Internet will provide such content; the video search service companies will make the content available to the consumer, and companies, like Brightbox, will allow the video to be watched most comfortably: on their TV sets in their living rooms.
Where are all those trail blazing media companies?
Lynne Markan
www.realtimemoms.com
broadband. The ideal case is to access same content
everywhere, from livingroom TV to PC, from cell phone to TV.
That is the future of TV. This is hard for a pure networking
company to work with operators, content providers, and also
provide technology. And, yes, US needs to catch-up with other
countries.
Read more: HYPERLINK "http://www.gizmocafe.com/blogs/gizmo_waydes_blog/archive/2006/08/21/96546.aspx
IOSTAR, SANDIA LABS, ORBITAL. The pioneers of GPS & Teledesic ? together with directors such as 4 Star General Tony McPeak & former secretary of US Air Force (Roche) and former Branch Chief of guided missiles & CEO of Western Digital ? are coming together for intriguing development called SWANsat.
The Teledesic Chief Architect (now President of IOSTAR) recently made this presentation:
HYPERLINK "http://csmarts.colorado.edu/presentationpages/34_future_of_space/page_01.htm"
http://csmarts.colorado.edu/presentationpages/34_future_of_space/page_01.htm (intro-nav page)