October 2, 2006 10:03 AM PDT
Survey: For big news, consumers bypass blogs
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Study: Web is the No. 1 media
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Study: More readers turning to the Web for news
March 23, 2006
Fifty percent said they turn to traditional media like television, radio and newspapers as their primary source for information during major events such as hurricanes over "emerging media," according to a survey of 333 business professionals and 1,167 consumers between the ages of 25 and 64. The survey was sponsored by LexisNexis.
The survey characterized "emerging media" as Internet sites by citizen journalists in the form of blogs, podcasts or Internet-only publications. Internet news sites, such as those grown from newspapers or television networks, were grouped with traditional media or broken out into their own category.
When asked for their top three choices for accurate and up-to-the-minute information, 50 percent of people surveyed chose network/local television, 42 percent chose radio, and 37 percent chose newspapers. Just more than a third picked cable news or business networks, and 25 percent said they went to "Internet sites of print and broadcast media." Only 6 percent said they turned to "emerging media" sources.
When asked to choose the top five topics that interested them, consumers were more into pop culture than politics. The most popular topics, chosen by about a third of the consumers surveyed, were popular entertainment (books, movies, music, TV, plays), hobbies, weather and food/cooking/dining. Almost a quarter of the people chose sports. Popular entertainment was chosen five times more than personal finance among the consumers surveyed.
In seeking out information on those kinds of topics, blogs, user groups and chat rooms were the most popular after traditional lifestyle media. Weekly or monthly magazines were next, followed by radio and Internet sites dedicated to a specific topic.
Fifty-two percent of the consumers surveyed said they will probably stick with traditional news sources (including mainstream Internet news sites), while 35 percent said they would rely on both traditional and emerging media. Thirteen percent said they will rely primarily on emerging media for their news in the future.
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I might look for differing perspectives in blogs but not for the initial news coverage particularly in the case of an emergency or fast moving news story.
(More at http://blog.robdolin.com)
(In his left hand, Morpheus shows a blue pill.)
Morpheus: You take the blue pill and the story ends. You wake in your bed and believe whatever you want to believe. (a red pill is shown in his other hand) You take the red pill and you stay in Wonderland and I show you how deep the rabbit-hole goes. (Long pause; Neo begins to reach for the red pill) Remember -- all I am offering is the truth, nothing more.
The Red pill is composed of all the blog sites reporting on a single overreaching conspiracy. You have to find it yourself.
We have understood that actually Blogs were "military proof" and that a central power could not control them as they can do it with national TV & Radio Broadcasters.
http://b-r-ent.com/news/274.shtml (have a look: it's in French but it's easy to translate via our translation module on the homepage of the blog; and if you need it we can translate it directly for you)
Actually, it took a couple of days before the mass media aligned themselves on what was really taking place in Thaïland? as you can tell this phenomenon is changing the value and what is at stake with nanopublishing along with blogs and RSS feeds.
Gil
Hope you can join me there.
This is a learning experience for me, so I hope visitors will be patient.