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July 11, 2005 7:47 AM PDT

DOJ to examine Adobe-Macromedia deal

Last modified: July 11, 2005 7:52 AM PDT

Federal antitrust regulators have requested additional information about Adobe Systems' proposed purchase of Macromedia, the companies said Monday.

The Justice Department apparently is taking a closer look at the competitive landscape for multimedia content tools. Specifically, officials have requested additional information on both companies' Web-authoring design and vector graphics illustration products, the companies said.

Adobe announced in April that it intended to buy Macromedia in an all-stock deal valued then at $3.4 billion. The company is seeking to expand the breadth of tools it offers and distribute multimedia content over a number of operating systems and devices.

The deal comes as Adobe, a market leader in electronic documents with its PDF software, is beginning to face greater competition from open-source players entering the market. And, of course, the multimedia tools designer is keeping a watchful eye on software giant Microsoft.

Despite regulators' request for additional information, Adobe still anticipates the deal will close this fall, the company stated.

Large mergers are often subject to close scrutiny by federal antitrust regulators, particularly if the companies involved serve the same markets.

"It's not unusual to see a second request (for information) in cases were the parties serve the same market, especially in software," said attorney Connie Robinson, who heads up the antitrust department at Kilpatrick Stockton. "Unlike a widget, where you can see it and touch it, software is harder to get your hands around and understand."

The request is considered a second request, because--as is standard among companies contemplating a merger--Adobe and Macromedia have already submitted preliminary information to the department.

Regulators are interested in reviewing what effects a merger would have on the industry's other players and on the the competitive landscape overall--and how changes would affect pricing, and hence, customers.

Even if Justice Department officials challenge a merger, as in the case of the Oracle-PeopleSoft deal, it does not necessarily kill the transaction. Companies sometimes prevail despite challenges from the government.

See more CNET content tagged:
Macromedia Inc., Adobe Systems Inc., antitrust, merger, request

Add a Comment (Log in or register) 16 comments
The deal will go but...
by Stan Johnson July 11, 2005 8:56 AM PDT
The deal will go but Adobe could be required to divest itself of certain applications to may it work. Like dumping GoLive in favor of Dreamweaver, dumping Freehand in favor Illustrator and maybe dumping fireworks in favor of Photoshop. I don't believe Adobe will get the entire Macromedia.
Reply to this comment View all 3 replies
The deal will go but...
by Stan Johnson July 11, 2005 8:56 AM PDT
The deal will go but Adobe could be required to divest itself of certain applications to may it work. Like dumping GoLive in favor of Dreamweaver, dumping Freehand in favor Illustrator and maybe dumping fireworks in favor of Photoshop. I don't believe Adobe will get the entire Macromedia.
Reply to this comment View all 3 replies
Competition/anti-trust always looking the wrong way...
by Russell McOrmond July 12, 2005 6:02 AM PDT
It is frustrating to watch this expensive (to the taxpayer and the economy as a whole) after-the-fact competition policy investigations. The government creates these monopolies by over-extending exclusive rights to computing interface copyright and information/mental process patents, and then sues the inevitable monopolies that result. Microsoft, Adobe, Apple and IBM aren't really the problem and shouldn't be the ones sued, the various National governments PCT (Patent, copyright, trademark) bureaus are.

It would create stability, encourage creativity and innovation, and lower taxes if the DOJ would simply deal with the extremists in the USPTO/USTR who have been creating the problem in the first place.

Software should only be granted a temporary copyright monopoly on the specific implementation, with no exclusive rights of any type on interfaces or algorithms. It should be the right of a competitor to reverse engineer any existing software to make compatible software, or even a clone of the software. Given the speed of software evolution, it would also be appropriate if the copyright only lasted a fixed 20 years from first authorized publication. Having 50 or 75 years past the death of the often unknown software author might as well be the infinity minus a day the extremists have asked for.
Reply to this comment
Competition/anti-trust always looking the wrong way...
by Russell McOrmond July 12, 2005 6:02 AM PDT
It is frustrating to watch this expensive (to the taxpayer and the economy as a whole) after-the-fact competition policy investigations. The government creates these monopolies by over-extending exclusive rights to computing interface copyright and information/mental process patents, and then sues the inevitable monopolies that result. Microsoft, Adobe, Apple and IBM aren't really the problem and shouldn't be the ones sued, the various National governments PCT (Patent, copyright, trademark) bureaus are.

It would create stability, encourage creativity and innovation, and lower taxes if the DOJ would simply deal with the extremists in the USPTO/USTR who have been creating the problem in the first place.

Software should only be granted a temporary copyright monopoly on the specific implementation, with no exclusive rights of any type on interfaces or algorithms. It should be the right of a competitor to reverse engineer any existing software to make compatible software, or even a clone of the software. Given the speed of software evolution, it would also be appropriate if the copyright only lasted a fixed 20 years from first authorized publication. Having 50 or 75 years past the death of the often unknown software author might as well be the infinity minus a day the extremists have asked for.
Reply to this comment
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